MURAD Digital Advertising Consultant

About Murad

Murad is a pioneering clinical skincare brand founded by dermatologist Dr. Howard Murad. We are dedicated to creating high-performance, science-backed solutions that promote healthier skin and overall well-being. As we continue to grow our direct-to-consumer, retail, and e-commerce presence, we're looking for a results-driven Digital Advertising Consultant to join our team and play a key role in scaling our digital advertising strategy.

Role Overview - 1 Year Contract, with option to extend | Hybrid Chatswood NSW

The Advertising Consultant will be responsible for planning, executing, and optimising paid advertising campaigns across social, search, and e-commerce platforms, as well as emerging channels. This is an exciting opportunity for an experienced agency professional ready to move in-house, bringing best practices, innovation, and performance-driven thinking directly to Murad brand-side.

You'll work closely with the team to develop full-funnel paid strategies that drive awareness, customer acquisition, retention, and revenue growth.

Key Responsibilities

• Strategy & Planning

o Develop and implement paid media strategies across digital channels.

o Translate brand and business objectives into measurable advertising goals (awareness, acquisition, retention, ROI).

o Recommend channel mix, budget allocations, and campaign structures for maximum performance, providing strategic suggestions to positively impact our revenue.

• Campaign Execution & Optimisation

o Continuously monitor performance, analyse results, and optimise for KPIs (ROAS, CPA, CTR, etc.) across all digital channels.

o Build, launch, and manage campaigns across multiple platforms.

o Conduct A/B tests on creative, copy, audiences, and bidding strategies to drive incremental gains.

o Stay on top of algorithm changes, platform innovations, and competitor benchmarks.

• Creative Collaboration

o Partner with internal creative and content teams to brief ad assets that resonate with target audiences.

o Ensure campaigns align with Murad's brand voice, clinical positioning, and visual identity.

o Champion platform-native creative strategies, particularly for TikTok, Amazon, and other emerging channels.

• Analytics & Reporting

o Deliver actionable insights and recommendations through regular performance reports.

o Track budget pacing, spend efficiency, and campaign ROI.

o Use platform analytics tools and dashboards to measure campaign effectiveness and to make strategic choices for future investment.

• Cross-Functional Collaboration

o Collaborate with global/regional teams to ensure consistency while tailoring strategies for the local market.

Qualifications & Experience

• 4–6+ years of hands-on digital advertising experience, ideally in an agency environment, managing multiple brands and verticals.

• Strong track record of managing and optimising campaigns across Meta, Google Ads, TikTok, and Amazon Advertising.

• An ability to balance big-picture strategy and hands-on execution.

• Data-driven mindset with deep knowledge of paid media KPIs, testing frameworks, and attribution models.

• Proficiency in Ads Manager platforms and Excel/Sheets for reporting.

• Strong communication and collaboration skills, with the ability to work cross-functionally and present results clearly.

• Passion for beauty, wellness, or consumer brands is highly desirable.

What We Offer

• Opportunity to directly shape the paid advertising strategy of a globally recognised skincare brand.

• Collaborative and innovative team culture.

• Competitive salary and benefits package.

• Career growth and professional development opportunities in the beauty and wellness industry.

Salary & Benefits

• Flexible hybrid work environment, exciting brand and product portfolio, additional perks as well as the opportunity to be part of a passionate and high-performing team driving growth in a prestige beauty business.