Newcastle Area Manager

What is FELLR all about?

FELLR is an alcoholic drinks company that launched to market in July 2020 and has grown to become one of Australia's leading and most recognisable RTD brands. FELLR set out to revolutionise the alcoholic drinks industry with better-for-you alcoholic beverages that didn't compromise on flavour, and people are stoked to share with their friends.

With an appetite for doing things differently, FELLR has been focused on forging its own path, building a lifestyle brand that taps into youth culture by building relationships with key individuals, partners, and brands that share a similar ethos. Through these key relationships, FELLR has achieved significant success in standing out in a highly competitive market.

Following on from significant growth in our first five years, FELLR is looking to expand its team and bring on board key individuals who are stoked to wake up every day knowing they are instrumental in continuing to build FELLR from the ground up. Having fun all the way.

Who we are looking for

This isn't your usual sales and marketing role You will join the FELLR team and be supported to take ownership of the position and make it your own. You will be a perfect fit if you are ambitious, energetic, entrepreneurial, and an outside-the-box thinker. As a FELLR Area Manager, you will be the face of the brand and take the reins to drive the success of business development and account management in your area. Below are some key competencies we are looking for in this role:

·      In-depth knowledge and experience working with both Retail and On-Premise sales channels, preferably with strong relationships

·      Ability to build strong partnerships with customers and figure out how to add value to their business

·      Ability to identify and convert new Identify new business opportunities, and not shy to introduce yourself to potential new customers

·      Are well-connected and have a passion for bars, restaurants, and events. You don't mind spending your nights and weekends out on the town.

·      Can create and execute sales and promotional strategies to drive growth.

·      Creative thinking to develop impactful brand activations and events that bring FELLR to life in both Retail and On-Premise.

·      Develop and maintain a journey plan focusing on key customers that drive growth.

Below are the major responsibilities of the role and how we will measure success:

·      Sales revenue growth

·      Account maintenance and growth

·      Create and implement high-quality and engaging activations and promotions, and support marketing on event activities

·      Assist in forecasting and managing stock for area for both direct and wholesale customers

·      Create and follow a journey plan that includes both retail and on-premise.

·      Conduct regular night visits to bars and restaurants

·      Support execution for national banners

·      Conduct tastings and trainings for both consumers and customers

·      Live the brand and become the FELLR Ambassador in your area

What's in it for you?

You will be joining a young company that is not only focused on growth but creating an awesome culture centred around its people; empowering them to develop and succeed. What FELLR can offer:

·       An energetic, progressive, and fun culture

·       Flexible working environment allowing you to work from anywhere while servicing your area

·       Opportunity to join a fast-growing business that offers career development and growth

·       Competitive market salary based on experience

·       Bonus structure

·       Car allowance

·       Phone allowance

·       $ allowance for On-Premise trade visits

·       Monthly FELLR stock allowance

Additional Info:

·
Applicants must have full drivers license, a current RSA and full rights to work in Australia

·      This role will report directly to the Field Sales Manager