Growth Lead

Company Description
Lendi Group is a market-leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi - Australia's original and #1 digital mortgage brand - and the iconic Aussie franchise.

Powered by an advanced AI proprietary platform, a national network of 1,300 brokers, 230 retail stores, a team of experienced buyer's agents, integrated property search and conveyancing, Aussie is supporting customers at every step of their property journey to find, buy and own with more confidence than ever before. Lendi Group's loan book is more than $100b and it was named Australia's Aggregator of the Year for 2024.

To learn more about life at Lendi Group check out our blog:

• Innovation at Our Core – We challenge the status quo and push boundaries to create better solutions, with a goal of becoming AI-native by June 2026.
• Work with the Best – Collaborate with some of the brightest minds in fintech, financial services, and strategy.
• Make an Impact – Contribute to meaningful projects that shape our business and the future of property finance.
• Grow & Evolve – Develop your skills and advance your career in a fast-moving, purpose-driven environment.

About The Role
The Aussie Homes GTM encompasses both the Buyer's Agent and Real Estate Agent Services propositions. In this role, you will play a pivotal part in supporting the Growth Product Manager to strengthen and optimise these propositions, ensuring they are positioned for maximum impact.

Your time will be split approximately 50/50 between supporting the Agent Services business and driving the Buyer's Agent proposition.

Job Description

• Strategic Development: Own Aussie Homes marketing plan across buyer and real estate agent audiences, setting positioning, messaging, and campaign priorities to effectively take the Aussie Homes proposition to market.
• GTM Coordination: Lead and coordinate go-to-market strategies for Aussie Homes, working across the growth team to align efforts and deliver cohesive outcomes.
• Content Creation: Develop high-quality, impactful content that drives engagement and positions Aussie Homes as a market leader. Create content leveraging agreed brand and style templates and guidelines including:
• Email content
• Social tiles
• Website
• Sales collateral- B2B and B2C: Presentations, emailable PDFs, brochures for trade shows etc
• Webinars: To drive leads (plus social strategies to promote webinars)
• Blog content: Collaboration with content writing team on blog topics
• Cross-Functional Collaboration: Build strong relationships with the content and audience team, including the in-house studio, to ensure consistent and compelling messaging and captivating designs that uphold the brand look/feel.
• Trade marketing: Own trade and partnership marketing initiatives with external property partners, real estate agents, referral partners, and industry events — from strategy to asset creation and on-ground activation
• Subject Matter Expertise: Stay informed on market trends, customer needs, and competitive dynamics to shape marketing strategies.
• Performance Analysis: Use data-driven insights to evaluate the success of campaigns and refine strategies accordingly.

Qualifications

• Marketing Experience: Proven experience in marketing with a focus on go-to-market (GTM) strategies, campaign execution, and cross-functional collaboration.
• Industry Expertise: Background in trade marketing within the real estate, property, or financial services sectors is highly desirable.
• Experience developing and executing campaigns for agent networks or channel partners, including lead generation and partner enablement programs.
• Proficiency with Canva, Campaign Monitor, Salesforce Marketing Cloud (or equivalent CRM/automation system), and Google Analytics.
• Ability to translate business goals into marketing strategies that drive brand visibility, engagement, and growth, while maintaining brand consistency.
• Skilled in working with creative, sales, partnerships, and product teams to deliver integrated campaigns that enhance performance and loyalty.
• Strong ability to interpret campaign data and performance metrics to drive continuous improvement.
• Innovative thinker with a passion for fresh marketing ideas and digital engagement.

Additional Information
Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer-first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence.

Benefits
We support our people in a variety of ways, but a few of the benefits that our people rave about include:

• A vibrant, relaxed, yet professional culture.
• Hybrid working arrangement designed to support work-life balance, while fostering meaningful connection and collaboration.
• A holistic wellbeing programs offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work.
• Generous paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
• An additional week's Loyalty Leave each year after reaching 3 years' service.
• Wellness initiatives with a strong focus on psychological safety.

We're committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group to attract, engage and evolve the right talent and build best-in-class products.

This is an opportunity to shape the future of a fast-growing, purpose-driven company that's transforming the homeownership journey.

Ready to contribute to Lendi Group's next chapter? Apply now and be part of something big