Senior Marketing Manager

2 weeks ago

Perth, Western Australia Cash Converters Pty Ltd Full time $104,000 - $130,878 per year

Cash Converters is Australia's largest second-hand retailer with affordable personal finance solutions, giving our customers the freedom of choice.

At Cashies
  • Responsibility - We are clear, honest, and authentic.
  • Perseverance - We show up with grit and determination.
  • Equity - Everyday people helping everyday people.
  • Potential - We innovate and we grow.
  • Community - We do extraordinary things when we do it together.

Our Perth Head Office is looking for a Senior Marketing Manager to join our team.

About the role
  • Drive end-to-end marketing campaigns-from concept to execution and performance tracking.
  • Create and execute multi-channel campaigns to boost acquisition, retention, and revenue for key segments.
  • Lead end-to-end ATL & BTL campaigns across OOH, radio, TV, print, social, digital (excl. SEM), direct mail, SMS, competitions, and in-store activations.
  • Plan and execute state and local marketing (LAM) initiatives to drive store growth, engagement, and brand equity.
  • Build media partnerships and sponsorships to boost brand reach and credibility nationally and locally.
  • Lead Marketing professionals to deliver results and achieve key objectives.
About you
  • You will hold a tertiary qualification in Advertising, Marketing or a related field
  • Ideally, you will have a minimum of 10 years experience in the marketing industry
  • Previous leadership experience in a fast-paced environment
  • Have strong data-driven decision making skills, using customer insights and behaviour to optimize marketing initiatives
  • Proficiency of marketing software such as Adobe Creative Suite, Google My Business, Hubspot and others
What's on Offer
  • Modern central Perth location, just minutes from major train and bus stations.
  • Flexible working arrangements are available.
  • Exclusive access to 'Cashies Rewards' featuring discounts and cash-back offers from over 400 retailers.
  • Training Provided with real career development opportunities.
  • Paid Parental Leave.
  • Salary Packaging for a Novated Car lease available.
  • Health Insurance Discounts
  • 30% Instore Discount.
  • Plus, access to our Wellness Activities: Move, Munch, Money and Mind.

We will start shortlisting for this position right away

So, keep your phone nearby You could be hearing from us soon.

Founded in 1984 in Victoria Park, WA, Cash Converters has proudly grown from a humble homegrown Australian business into a leading name in the retail, pawnbroking, and personal finance industry. Over the past four decades, we've expanded our reach, celebrated 40 years of success and become an ASX-listed international company operating in 15 countries.

Cash Converters supports diversity, inclusion and equal opportunity. We encourage people of all cultures, backgrounds, gender, age, sexual orientation and abilities to apply.

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