Content Marketing Manager

Heads up This role is based in-person from our office in sunny Brisbane, Australia.
We're unable to offer sponsorship or relocation for this position.

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About Askable

Hey, we're Askable - the world's most loved user research platform. Loved by whom you ask? Woolies, Qantas, Canva, BUPA, CommBank, NAB, Telstra, BBC, Mastercard and hundreds more. Not bad right?

Askable began in 2017 as an idea scribbled on a sticky note, born out of frustration with the clunky, outdated research processes we'd experienced firsthand. So, we set out to build a new way—one that makes quality research accessible to everyone, from Fortune 500s to startups hungry for insights.

By providing seamless access to high-quality participants and Certified Askable Researchers, we enable teams to scale research on demand, deliver insights faster, and, ultimately, build things that matter.

Now with offices in Brisbane, London, and Chicago, we're growing the team to bring Askable's research power to researchers everywhere, so they can make smarter, user-driven decisions.

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Our culture

Our culture drives everything we do. We live it, breathe it, and work every day to make Askable a place where people can thrive.

We believe work should be fulfilling, exciting, and meaningful.

Here, you're not just part of a team. You're part of a community that cares about what they're building and how they're building it.

In fact, we take culture so seriously that we wrote a book on it. Our Culture Book guides what we stand for, how we work, and the values that unite us—because nothing beats winning with a team you genuinely love working with.

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About the role

As our Content Marketing Manager, you'll write the words that make people stop, think, and click. From landing pages to emails, blog posts to case studies, you'll craft content that builds awareness, earns trust, and drives demand.

You're especially great with short-form content. Social is your playground, and you love the challenge of creating scroll-stopping campaigns that grow reach and spark engagement.

You'll own the content calendar, support marketing campaigns, repurpose content across formats, and help scale our Creator Network. If you're a strong writer with a curious mind, a collaborative spirit, and a knack for turning ideas into impact—we'd love to meet you.

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What you'll do

• Write and edit content across formats: articles, guides, landing pages, newsletters, emails, case studies, and social media
• Create short-form content campaigns to support demand generation–specifically for LinkedIn and other social channels
• Manage and execute our editorial calendar, working cross-functionally to align content with key campaigns and product launches
• Repurpose content into multiple formats—video scripts, social snippets, LinkedIn posts, event content
• Support and grow our Creator Network by onboarding contributors and helping them publish consistent, quality content
• Collaborate with marketing and product teams to support launches, nurture flows, and awareness campaigns
• Use AI tools (where it makes sense) to improve content efficiency and output
  Measure content performance and use insights to improve reach and engagement over time

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Skills and experience you'll bring

To hit the ground running in this role you'll need at least 4 years experience in a content marketing or copywriting role, ideally in B2B SaaS, UX, or product-led teams.

You'll also need to be able to show:

• Excellent writing and editing skills across short and long-form content
• A sharp eye for narrative and an ability to make complex ideas simple and compelling

• experience using generative AI tools, scripting for video or podcasts, or working with creators

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The mindset you'll need

• Winning with your team: You'll be proud of the individual work you do, but find winning as team ultimately more fulfilling. This includes having the emotional maturity to give and receive constructive feedback to better the team as a whole.
• Independence and curiosity: You won't find cabinets full of step by step instructions at Askable. You'll need to think on your feet, manage your own workflow, problem-solve roadblocks, proactively ask questions, and take responsibility for the goals you set.
• Growth focussed: You'll enjoy the idea of a stretch goal and always be looking for opportunities to improve yourself, your team, and the business.
• Quick to learn: You'll bring an ability to quickly learn and understand our product solutions and features, and keep up to date as our offerings evolve.
  

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Perks and benefits

Your excitement about the role itself is what matters most to us. Perks are just the icing on the cake—but let us share a few to whet your appetite.

• Competitive salary
• Askable Days: a bonus paid day off every month (giving you a total of 7 weeks annual leave )
• A half-decent, mostly healthy, and always delicious lunch, every day
• Free public transport to get you to and from the office
• And more We'll be happy to chat about all our other perks during the interview process

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Before you go...

Research shows many people (especially women and minority groups) hesitate to apply unless they meet every single requirement. At Askable, we're committed to building diverse teams with unique perspectives. If you're excited about this role but your experience doesn't align perfectly, we'd still love to hear from you.