Marketing & Community Growth Manager (Lifestyle Startup)

2 weeks ago

Sydney, New South Wales, Australia Deeplay Pty Ltd Full time $80,000 - $120,000 per year

Marketing & Community Growth Manager (Lifestyle Startup)

Sydney, Part-Time or Full-Time

We are Deeplay, a new lifestyle platform that connects people with companions for activities — from coffee chats to city walks. We're launching in Sydney and are looking for a creative, hands-on Marketing & Community Growth Manager to lead our brand growth.

What You'll Do
  • Manage all social media platforms (Facebook, Instagram, TikTok, Little Red Book/小红书).
  • Create and schedule engaging short-form content to grow our community.
  • Plan and execute offline campaigns: flyers, banners, pop-up booths at universities, CBD events, and night markets.
  • Build partnerships with influencers, student groups, and local communities.
  • Run digital ad campaigns (Meta Ads, TikTok Ads) and track ROI.
  • Drive both Companion and Seeker acquisition for our platform.
What We're Looking For
  • Experience in social media management (TikTok, IG, FB; bonus if familiar with 小红书/WeChat).
  • Creative mindset: copywriting, Canva/CapCut or similar tools.
  • Ability to plan and execute on-the-ground marketing activations.
  • Bilingual English + Chinese (Mandarin) preferred.
  • Startup, lifestyle, or marketplace experience is a plus.
  • Self-driven, resourceful, and excited to grow a new brand from the ground up.
Why Join Us?
  • Be part of a new social lifestyle startup in Australia.
  • Flexible hours (part-time 2–3 days/week, with opportunity to grow into full-time).
  • Chance to own marketing strategy end-to-end and see direct impact.

To apply, send us your CV + a short note on your past social media/marketing work.

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