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Growth Marketing Manager
2 weeks ago
Help people create their tomorrow, while you create yours
We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we've been doing it for over 175 years.
If we do our job well, we genuinely add to the prosperity of our country and its people.
How will you make an impact
Our Platforms and Investments Marketing team drives growth for North and AMP's investment solutions by delivering targeted marketing and adviser engagement for our B2B (Financial Adviser) audience. We're responsible for strategy, campaigns, and initiatives that support commercial outcomes and deepen our adviser partnerships.
The Marketing Manager for our *Targeted Growth* stream will translate strategy into action. Partnering closely with the Senior Manager – Targeted Growth and cross-functional teams, this position will design, launch and optimise data-driven acquisition campaigns that attract new advisers to the North platform and deepen engagement with existing ones. The Marketing Manager's remit spans campaign planning, channel execution, performance analysis and continual test-and-learn improvement.
What you will bring to the role
- Demonstrated experience in B2B marketing with proven exposure to acquisition or growth programmes (financial-services or wealth–management experience highly regarded)
- Demonstrated success running multi-channel campaigns end-to-end, including media planning/buying and creative briefing
- Experience working with and communicating to senior stakeholders
- Comfortable interrogating data to inform decisions; Power BI or similar visualisation skills a plus
- Familiarity with lifecycle/trigger-based marketing and CRM automation
- Track record of working effectively with distribution or sales teams to improve lead quality and conversion
- An open mind and big picture thinking, willing to push the boundaries and advocate for your data backed strategies
- Experience working within a cross functional team where you will need to brief our creative studio, media agencies, creative agencies and data and analytics teams
- Tertiary qualifications in Marketing, Business, Communications or related discipline
Why we think you'll love working at AMP
Doing what we've always done is not an option, so your clever ideas will get airtime here. You'll be encouraged to speak up and try new things. If they don't work, we move on – better for it.
We know there's no one way of doing things. So, you won't have to sacrifice who you are or how you work to fit in here. We're inclusive and flexible in many of the ways you'd expect. And in some of the ways you wouldn't. As long as your health and wellbeing come first - at home and at work.
In fact, most of what makes AMP such a welcoming, enjoyable place to work are our people. Wherever you go, you'll find moments to connect, feel valued and do meaningful work.
Whether it's through our first-class leaders who are invested in you and your success. Through year-round opportunities to volunteer, fundraise and give back to the community. Or in the everyday challenges you face as we work together to strengthen this great organisation. Challenges that will stretch you, amplify your potential and compound the impact you have.
We believe in the power of inclusion and diversity
We're dedicated to fostering inclusion, diversity, and a warm feeling of belonging at AMP. It sparks creativity, ignites innovation, and turns up the dial on the quality of our decisions and performance. This not only makes our workplace more engaged but also leads to better connections with our customers.
We're your allies in the search for the perfect fit - when you apply, let us know how we can support you to put your best self forward during our selection process.
We're also committed to enhancing employment opportunities for Aboriginal and Torres Strait Islander people, so we enthusiastically encourage candidates from these backgrounds to apply and explore our Reconciliation Plan on our website.
Ready to create your tomorrow?
If you're someone who sees opportunity where others see challenge, come and work with us in smart, progressive ways as we transform an iconic Australian brand for the future. And, through a series of career-defining moments, create your own tomorrow.
Don't procrastinate We review applications when we get them, and if we discover the ideal candidate, we may close the role earlier than the advertised close date.
Looking forward to meeting you.
