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New Concepts Manager – Wellness

2 weeks ago

Melbourne, Victoria, Australia MECCA Brands Full time $90,000 - $120,000 per year

At MECCA, we're not just about what's now — we're about what's next. Our Category Innovation team is the creative engine shaping the future of beauty and wellness retail, and we're looking for a New Concepts Manager – Wellness to bring bold ideas to life.

The Role You Could Play

In this role, you'll own and evolve our Apothecary concept at MECCA Bourke — our living testbed for category growth — translating customer insights, data and creative storytelling into impactful strategies. You'll experiment, refine, and operationalise wellness across MECCA's ecosystem: from MECCA Bourke Street to the store network to online, from brand partnerships to events, creating experiences that surprise, delight and drive results.

  • Concept Development – Curating, optimising and elevating our wellness offering (brand mix, merchandising, activations, services).

  • Proof of Concept – Designing and running pilots, building hypotheses and business cases, and knowing when to scale or pivot.

  • Cross-Functional Magic – Partnering with Marketing, Retail, Brands, CRM and more to embed wellness seamlessly across MECCA.

  • Strategic & Commercial Planning – Turning insights into roadmaps that future-proof wellness at MECCA.

  • Partner Engagement – Being the go-to for our wellness brand partners, unlocking opportunities and co-creating growth.

What You Will Bring

  • You're a strategic thinker who sees the big picture while staying laser-focused on the details that matter most. You know how to set ambitious goals and pivot quickly when things change, balancing short-term wins with long-term growth.

  • You're service obsessed – always championing the customer and making sure their voice guides decisions. You anticipate their needs, design experiences with them at the centre, and act with positivity and energy to deliver MECCA magic every time.

  • You're a creative problem-solver, fuelled by curiosity and an entrepreneurial spirit. You challenge conventions, explore bold ideas, and see ambiguity as an opportunity to innovate rather than a roadblock.

  • You're resilient and adaptable, staying composed when things don't go to plan. You take responsibility, find solutions, and bring others with you on the journey — treating everyone with respect, dignity and courtesy along the way.

  • You're driven to deliver results and hold yourself accountable for outcomes. You celebrate progress over perfection, roll up your sleeves to do whatever it takes, and make sure every detail reflects pride in the MECCA way.

  • You're a natural communicator and collaborator, building strong relationships across teams and inspiring others with clear, compelling storytelling. You know that together, we can achieve more — and you thrive in inclusive, cross-functional partnerships that unlock big ideas.

Your Life At MECCA

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn't be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way

Some of our other team member benefits include:

  • Professional development programs and first-class digitised learning offering

  • Health and well-being initiatives

  • Reward and recognition programs

  • Access to bonus and incentive programs

  • Access to quarterly product allowance

  • Up to 40% discount to spoil yourselves and your immediate family, subject to company policy

There are also so many other ways in which you'll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.

To learn more about life at MECCA Brands, follow us on LinkedIn at

MECCA Brands

or @lifeatmecca and for all current opportunities, visit