Digital Marketing Coordinator

Sharetea are the beverage hub. Specialising in iced bubble tea, we are Australian leading brand offering our customers premium bubble tea drinks, made with care and quality. Our aim is to create memorable experiences for our customers every day, in every way.

Starting from 2012, Sharetea Group has grown to over 150 sites nationally. With plans to continue our growth across the country, Sharetea would love you to be a part of our team.

The opportunity

Our brand is one of energy, fun and passion. Sharetea is a fast-paced retail franchise brand that values its people with the view to seeing their individual growth and success. If you are up for a challenge and a self-driven individual, we want you to be on our team

The Digital Marketing Coordinator will support the Head of Marketing in executing the national marketing strategy, as well as assisting in the implementation of specific marketing plans and strategies for the brands within our diverse portfolio.

This role is essential for supporting the smooth operation of marketing initiatives and provides on-going development opportunities through aiding in campaign development and assisting with communications and project related tasks.

This position offers a unique opportunity for a Digital Marketing Coordinator to contribute to a variety of marketing initiatives, learn from industry professionals, and enhance their marketing skills in a supportive, fast-paced, and dynamic environment, across a growing national brand. 

About the Role:

• Support the Implementation & Execution of Marketing Strategies: Assist the Head of Marketing and business leaders in implementing effective marketing and branding strategies. This includes new product and flavour launches and go to market plans.
• Digital Marketing:Executekey digital assets and the delivery of regular and relevant client communications across all forms of digital media and marketing including email/crm and app.
• Local Area Marketing Initiatives: Support individual outlets in implementing local area marketing efforts to build scale platforms that enhance visibility and community engagement.
• New store openings and Grand Opening events: support the brand and our new franchise partners in the launch of their stores and enhance their Grand Opening events.
• Collaborate with Internal Teams and Agencies: Work closely with internal resources, including management, business development, and operations, as well as external agencies to assist in developing key content for marketing activities.
• Copywriting and Content: Engage in copywriting for internal and external communications including campaign launches, marketing focussed internal communications updates and Linkedin. Help maintain and update the content calendar, ensuring all content is scheduled appropriately and aligns with marketing campaigns.
• Social Media and Website: Manage social media profiles and website, including creating and scheduling posts, updating web content, and monitoring conversations.
• Marketing Expenditure:Track and manage marketing expenditures

About You:

• Experience:  3+ years' experience working in marketing (experience within the retail or QSR is favourable)
• Highly organised: Have strong organisational skills with the ability to manage multiple tasks simultaneously, ensuring efficient workflow and effective project management.
• Interpersonal Skills: Be a self-starter with a collaborative spirit who can contribute to a positive work environment. Display empathy and a caring attitude towards all, aligning with our mission in creating joyous occasions
• Communication and Creativity: Exhibit excellent written communication skills with strong attention to detail and the ability to collaborate with internal and external stakeholders. An ability to think outside the box while contributing innovative ideas.
• Resilience and Adaptability: Possess resilience and a proactive attitude, with a willingness to learn and adapt quickly in a fast-paced environment.
• Passion and Motivation:Passion for marketing and the bubble tea category,  coupled with motivation for professional growth.
• Technical Proficiency:Demonstrate familiarity with social media platforms, Google products, design platforms and Mailchimp.

The Benefits:

• Fast growing brand
• Competitive salary package
• Great team environment
• Vibrant culture, support, and individual growth

For a confidential discussion about the position and to be considered for the role please apply via Seek with an attachment of your CV.