Content Marketing Specialist

3 days ago

Sydney, New South Wales, Australia The Travel Corporation Full time

Content Marketing Specialist

About Adventure World

For almost 50 years Adventure World has been curating trips to some of the world's most fascinating regions. Developed with the guidance of our Destination Experts, guests can fully customise their itinerary to their passions and interests. We trial, then handpick a collection of extraordinary adventures and authentic accommodations, so that travellers can delve into the heart of local communities, cultures and wildlife.

Now, you have the opportunity to be part of our growing team and help inspire travellers through compelling, story-driven content.

The Role 
As a Content Marketing Specialist, you'll be the creative force behind Adventure World's voice, inspiring travellers to discover new, meaningful adventures. Collaborating with the Head of Marketing, you'll develop engaging content that resonates with our audience and promotes our core values of sustainability, responsible travel, and cultural immersion.

Key Responsibilities

  • Content Creation
    • Develop and execute content strategies aligned with business goals, in partnership with the Head of Marketing.
    • Craft compelling content for blogs, email campaigns, social media, and collaborative marketing efforts.
    • Partner with PR to synchronise content calendars and maximise outreach opportunities.
  • Social Media Management
    • Own the social media strategy, creating engaging posts across platforms (Instagram, Facebook, LinkedIn, etc.).
    • Plan and execute social media campaigns, analysing performance data and adjusting strategies to enhance engagement.
  • Brand Voice
    • Champion the tone of voice for Adventure World, ensuring it resonates across all touchpoints and sets the standard for the business.
  • Additional Duties
    • Collaborate with internal and external stakeholders to ensure cohesive marketing efforts.
    • Engage in SEO initiatives, optimising content for search and aligning with broader digital strategies.
    • Ensure high standards of accuracy and quality in all communications.

About You 
You're passionate about storytelling and love inspiring others to explore the world. Your strong content creation skills, attention to detail, and understanding of digital marketing trends set you apart. You're a collaborative team player who thrives in a fast-paced, creative environment.

Key Qualifications

  • Proven experience in content creation, social media management, and writing.
  • Proficiency with CMS (e.g., Umbraco) and social media management tools.
  • Understanding of SEO, SEM, and email marketing.
  • Familiarity with digital tools, including Adobe Creative Cloud and Microsoft Office.

Core Competencies

  • Excellent communication and relationship-building skills.
  • Ability to manage content strategies and meet deadlines.
  • Innovative, with a solution-oriented mindset.

Perks and Benefits

  • Competitive salary with opportunities for career growth.
  • Hybrid working options with flexibility for remote work.
  • Generous travel discounts for you and your family/friends.
  • 12 weeks of paid parental leave for eligible staff.
  • Two paid volunteer days 
  • Retail discounts and access to our Employee Assistance Program. 

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