YouTube Growth Specialist

Ready to shape the future of YouTube at SBS?

We're looking for a creative, data-savvy, and culturally tuned-in YouTube Growth Specialist to help grow our presence across multiple genre-based YouTube channels.

About SBS

At SBS, we embrace difference, and we welcome applications from people of all backgrounds.

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

This role is classified as Level 4 (annual base salary pro-rata $96,483 to $106,688) under SBS Australia's current Enterprise Agreement. The successful applicant will be offered remuneration that is commensurate with their skills and experience and in alignment with this framework.

About Us

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful, and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose, for the last 50 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

The Department

The YouTube Growth Specialist role resides in the Social Media Strategy team of the SBS Marketing division, whose vision is to inspire audiences and our people to love the world of SBS.

What you'll do

Reporting to the Head of Social Media, this is a unique opportunity to work at the intersection of content, culture, and platform innovation and bring SBS's bold, diverse storytelling to new audiences across the country.

You'll be the engine behind our YouTube content ecosystem. Editing, optimising, and publishing video content that drives reach, watch time, and platform growth. You'll help manage a portfolio of SBS YouTube profiles and work closely with internal content teams to ensure our stories shine on the world's biggest video platform.

This is a 12-month Contract based in Sydney with hybrid working arrangements.

This role is hands-on and strategic. You'll:

• Edit and optimise short- and long-form video content tailored for YouTube
• Manage daily publishing across multiple SBS YouTube channels
• Own metadata, thumbnails, playlists, tags, titles, and descriptions to maximise discoverability and impact
• Work with strategy teams to monitor analytics to track performance, surface insights, and inform publishing strategy
• Identify opportunities to grow channel audiences—including launching new profiles when it makes sense
• Collaborate with SBS teams to identify, source, and adapt content for YouTube
• Support monetisation and explore opportunities to increase SBS On Demand reach via third-party video consumption.

You're right for this role if you:

• Live and breathe YouTube and know how to speak its language
• Have experience editing for digital platforms, especially YouTube Shorts and mid/long-form video
• Understand audience behaviour, retention metrics, and algorithmic optimisation
• Have a keen eye for trends and cultural moments—and know how to respond fast
• Are organised, detail-obsessed, and confident juggling multiple profiles
• Want to help bring unique, multicultural content to life in new formats

Bonus points for:

• Experience with tools like YouTube Studio, Sprout, TubeBuddy, or VidIQ
• Some knowledge of SEO for video, including search optimisation, keyword targeting, and cross-platform discoverability although not mandatory
• An understanding of the Australian media landscape and a passion for public broadcasting

Feel like you meet most, but perhaps not all the criteria listed? Then, send through your detail as whilst we have specific requirements in mind we can look at how we can bridge the gaps

Some of the reasons to consider working with us:

• The people We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work & you'll be part of one of the most inclusive companies in Australia
• The culture and the engagement of our workforce 93% of our employees have stated that they are proud to work for SBS
• We offer a range of benefits from, health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements and discounted gym membership nationally with Fitness Pass.
• We're agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 50 years and our future is packed with many more exciting developments
• We also love to promote from within We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

Want to learn more? Then hit apply and take the first step to applying not just for another job but a possible whole new career in a purpose led organisation.

For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS

Reasonable adjustments

SBS recognises that everyone is unique, and you might require some adjustments to ensure you have the best opportunity to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, then please contact and let us know.

Adjustments include but are not limited to; alternative application methods, interview setups, physical requirements, guidance for trans or gender diverse applicants, specific interview availability times and more.

To find out more about reasonable adjustments with SBS, please view our video here.

We are shortlisting applications as they come in, so don't delay, apply today

To apply online, please go to