Creative Director

11 hours ago

Adelaide, South Australia d4349343-9b3b-4627-9b02-385f76d80d3a Full time $80,000 - $120,000 per year

Job Title: Creative Director & Strategist

Full Time

About The Company

We are a fast-growing Australian ecommerce company in the luxury goods space, serving customers who demand refined design, exceptional craftsmanship and performance driven quality. Our audience spans watch enthusiasts, collectors and owners of high end timepieces across Australia, the United States and Europe.

Check us out at

The Role

We are building a modern and lean marketing department that does things differently. No bloated agencies. No disconnected creative teams. The creative director/strategist needs to be someone who lives and breathes creative performance and takes pride in producing work that actually drives results.

This role is ideal for someone with strong taste and strong strategy. Someone who can develop ideas, shape concepts, guide editors, understand what makes an ad work and lift our brand's visual standard to a world class level.

What you will be responsible for

  • Owning the entire creative strategy and direction across Meta
  • Developing fresh concepts, hooks and scripts that speak directly to the lifestyle and mindset of watch enthusiasts
  • Turning raw product footage, lifestyle scenes and testimonial material into high performing ads
  • Creating ad briefs, and story boards, and mood boards for the ad creative team
  • Guiding and managing an offshore ad creative editing team
  • Reviewing all drafts and providing clear direction to maintain quality and consistency
  • Interpreting ad performance data to understand which angles resonate and why
  • Maintaining an organised library of creative assets
  • Protecting the brand's visual identity and premium feel
  • Working closely with the founders in weekly creative planning sessions to refine existing angles and shape new concepts

What we are looking for (must have)

  • Experience with Meta ad creative performance
  • Minimum of 5+ years of experience with Meta ad creative performance
  • A creative thinker who understands direct response marketing and knows what makes ads convert
  • Proven experience developing digital ads for ecommerce brands
  • Minimum of 5+ years of experience developing digital ads for ecommerce brands
  • Strong visual taste and a natural storytelling instinct
  • Ability to write hooks, scripts and concepts quickly
  • Confidence in guiding editors and designers to bring ideas to life
  • Comfort reading and interpreting performance metrics
  • Organised and reliable with a clean workflow
  • An appreciation for premium product presentation and aesthetic discipline
  • Understanding of short form content and its impact on ad success
  • Experience managing creative teams (potentially offshore)
  • Minimum of 3+ years of experience managing creative teams
  • Familiarity with product launches or brand storytelling

Nice to have

  • Experience with TikTok, YouTube and email marketing
  • Experience in lifestyle, luxury or enthusiast niches
  • Interest in watches or collector communities (not essential)

What we offer

  • A role where your creative direction directly shapes the brand identity
  • A lean and supportive team with founders who are hands on and deeply invested in quality
  • The chance to build a world class creative production engine
  • Freedom to test new ideas and develop a diverse creative portfolio
  • Competitive salary based on experience

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