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Product Marketing Manager

3 weeks ago

Sydney, Australia S2M Digital Full time

**Job Type**:

- Full Time**Location**:

- Sydney NSW**Classification**:

- Marketing / PR / Events**Sub Classification**:

- Product Development / Management**Reference #**:

- 3484560**Contact Name**:

- James Cooper-
**Salary**:

- $90,000.00 - $125,000.00 YearGreat opportunity for a Product Marketing Manager to join the Australian arm of an international business to own the function for both the B2B and B2C channels. Working with all relevant teams across the business and reporting to a relaxed and supportive Marketing Manager

What you are doing:

- Take the lead in developing and executing product go-to-market (product launch plans), effective point of purchase materials and product driven marketing program.
- Develop and evolve market segmentation for each product offerings including new and existing products.
- Generate and analyse sales data, channel information, and then create plans to improve product marketing to close the market gap.
- Responsible for understanding both B2B and B2C product needs to determine appropriate marketing plan to effectively create and generate product demand.
- Understand and translate customer problems into product solutions and determine how to effectively communicate to improve digital experience.

What you can do now:

- Demonstrated success in product marketing management particularly launching differentiated products that meet business objectives.
- Previous track record taking new products to market
- Detailed project management who can juggle multiple projects
- Excellent communication skills, both written and verbal
- Deep understanding of Product Marketing Management especially in digital.
- High attention to details, and strong analytical skills
- Excellent teamwork to influence people and problem-solving skills

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