Marketing Manager

Want to be the marketing brain behind Australia's fitness revolution?
Join Joy in Movement as our Marketing Manager and lead the strategy that's launching studios nationwide, building obsessed communities, and turning the traditional gym model on its head.

About Joy in Movement (J.I.M)

Joy in Movement is Australia's pioneering fully automated infrared fitness franchise, rapidly scaling across the country with ambitious growth plans. As a disruptive force in the fitness industry, we're building a community-focused brand that's redefining how people experience wellness. We're seeking a strategic Marketing Manager to drive our franchise marketing success and accelerate our national expansion.

This isn't a traditional marketing role—it's a high-impact position where you'll own marketing strategy across multiple franchise locations, lead campaign development, and directly influence our growth trajectory. If you're ready to take ownership, drive results, and help scale an innovative fitness brand, this is your opportunity.

About the Role

We're looking for a Marketing Manager to lead our franchise marketing initiatives and drive brand consistency across Australia. This is a strategic growth marketing position combining campaign management, franchisee partnership, creative direction, and performance optimization.

You'll partner directly with our Head of Growth and senior leadership to develop and execute marketing strategies, mentor franchisees on best practices, and ensure every studio launch exceeds performance targets.

Key Responsibilities

Franchise Marketing Leadership

• Lead and mentor franchisees through comprehensive pre-launch marketing strategies, ensuring adherence to proven frameworks and delivering exceptional results
• Develop and execute monthly marketing playbooks featuring strategic promotions, brand messaging, and localized content strategies
• Serve as the strategic marketing partner for our expanding franchise network, driving consistency and performance

Campaign Strategy & Execution

• Manage relationships with agencies, creative partners, and PR firms to deliver integrated national and local marketing campaigns
• Collaborate cross-functionally with Projects & Fitouts teams to optimize launch timing and marketing alignment
• Oversee social media strategy, content development, email marketing campaigns, and lead generation initiatives

Performance & Growth Analytics

• Lead marketing performance analysis and reporting, delivering actionable insights and strategic recommendations
• Optimize landing pages, conversion funnels, and customer acquisition strategies
• Drive data-driven decision making across all marketing initiatives

What We're Looking For

• Natural leader and relationship builder—you'll be the strategic marketing voice for our franchise partners
• 3-5 years marketing experience, preferably in franchise, multi-location, or high-growth environments
• Advanced expertise in Meta advertising and digital marketing channel management
• Proven experience with CRM management, marketing automation, and conversion optimization
• Strong background in content marketing strategy and execution
• Demonstrated ability to analyze performance data and translate insights into strategic action
• Experience with PR and media relations preferred
• Track record of managing multiple stakeholders and complex projects

Why Join J.I.M?

• Lead marketing for one of Australia's fastest-growing fitness franchises
• Own the strategy behind new studio launches nationwide
• Significant career advancement opportunity with direct leadership exposure
• Collaborative, high-energy culture that rewards innovation and results
• Competitive package commensurate with experience

Role Specifics

Office located in Rosebery, Sydney

Full time role with some interstate travel required

Check out -