Senior Marketing Manager

2 weeks ago


Moorabbin, Australia Amer Sports Full time $120,000 - $180,000 per year


What's involved:
  • Customising Global marketing strategies for local use and direction - key global properties including US Open, Roland Garros, NBA, NFL, plus and exciting emerging Wilson Sportswear business unit
  • Interpret and act on local consumer trends and needs related to sport and community to develop brand story/ seasonal story/marketing calendar
  • Formulate the annual brand goals and target - In charge of brand marketing plan and budgeting plan
  • Based on consumer insights, develop key brand and product story and formulate holistic communication plan including assets/media/activation etc
  • Leading the ideation and integration of cross-functional marketing campaigns, develop campaign strategy, leading concept and integrated marketing plans, closely work with commercial and merchandising teams
  • Set digital marketing strategy across social media platforms. Drive digital-led consumer journeys informed by consumer insights and analytics
  • Direct local content development strategy, identify and evaluate vendors, generate and brief content direction, and oversee project management
  • Set sports marketing strategy, build strong network including top athletes, junior players, coaches and sports stadiums to support the brand communication with consumers
  • Enable online and offline stores with sufficient VM support, including store format development, in-store content creation and distribution, new store opening, seasonal revamp
  • Leadership of new and existing Wilson partnerships across all Wilson brands such as Padel Australia, & Basketball NSW
  • Support B2B communication events, like the tradeshow/ key account meeting projects
  • Contribute into brand decision process such as product development and channel strategy, based on consumer insights

What's on offer: (this just touches on some of the benefits and perks)
  • Amer Sports is a Certified Great Place to Work
  • Free product and generous discounts to get you kitted out for all your sporting adventures
  • Flexible working environment, including additional school holiday flexibility / support
  • When at Head Office, work in a state of the art 6 star energy efficient facility, with a huge business focus on environmental and social strategies
  • Support in career development, wellbeing, and personal growth
  • Regular staff activity days, including camping, snow trip, fun runs and more
  • Company supported volunteering program

So, who's keen?

game-changer with an insatiable drive

The ideal candidate will have:
  • 10 years' experience in Retail Marketing leadership roles with experience in global consumer lifestyle apparel or sports brands
  • Global, national and local partnership management
  • Sports marketing and strategy experience
  • Highly developed marketing, leadership and communication skills
  • Ability to influence stakeholders across a matrixed environment with multiple geographies, cultures and languages
  • A proven track record in building strategies and partnerships that supports Wilson's evolution
  • Ability to drive change and lead high performing teams
  • Ability to build programs from the ground up, partnering with cross functional teams to bring programs to the consumer
  • A strategic and agile mindset and strong commercial acumen and the ability to inspire breakthrough thinking and continuous improvement
  • Advanced MS Office skills and systems applications

No candidate will meet every single desired skill & qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you



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