Loyalty Marketing Specialist

2 days ago

Brisbane, Queensland, Australia Albatross Tours Full time $60,000 - $90,000 per year

The ANZ Loyalty Marketing Specialist is responsible for growing our Club and Sapphire membership and continually improving the brand perception by our loyal guests. They will lead the planning and execution of our communications to our Club and Sapphire members.

The role will involve deep understanding of the Albatross Tours range of destinations and Australian & New Zealand customer behaviours and preferences.

The Loyalty Marketing Specialist is a key member of the Australian team, upholding the Albatross Way and contributing to the delivery of the Albatross Tours customer retention goals.

PRIMARY DUTIES & RESPONSIBILITIES

  • Management of Customer Advisory Group

  • Implement quarterly customer advisory communications to seek feedback and understanding to shape and improve our marketing tactics and tour program

  • Conduct research to understand customer needs, travel preferences, competitor activities, and emerging trends.

·       Customer Engagement & Retention:

  • Develop and execute personalised, multi-channel marketing campaigns (email, SMS, direct mail, social media, website, direct mail) to engage loyalty members throughout their customer journey.
  • Create compelling content and promotions that encourage repeat purchases.
  • Implement strategies to re-engage lapsed customers and reduce churn rates.

·       Cross-functional Collaboration:

o   Collaborate closely with the Product team, Sales team, tour management, and continuous improvement teams to ensure seamless integration of loyalty initiatives across all customer touchpoints.

o   Work with the marketing and sales teams to ensure loyalty communications are consistent with brand guidelines and messaging.

  • Event Management:

  • Plan and deliver high-quality events on an ongoing basis (e.g. up to 24 per year)

  • Project Management:

  • Plan and deliver high-value projects on time and on budget.

  • CRM Systems

  • Work with existing and new systems to shape and maintain data for optimal use.

MEASURES OF SUCCESS

·       Targeted growth in Club and Sapphire membership.

·       Growth in positive perception of the Albatross brand in target audiences.

·       Communications are tailored appropriately

·       'The Albatross Way' is embraced (Human, Professional, Win/Win) and our ambition and core values are supported and demonstrated

·       A strong, open relationship is maintained with the Director of Sales & Marketing including productive 1-2-1s monthly

KEY COMMUNICATION & RELATIONSHIPS

Internal

·       Albatross Tours Australian Team

·       Albatross Group UK Team

External

·       Albatross Sapphire members

·       Albatross Club members

·       Travel advisors

·       General Public

SKILLS & EXPERIENCE

·       Minimum two years in a Marketing Communications or Loyalty role

·       Content Creation & Proofing: Ability to plan and write compelling, concise, and error-free communications

  • Proven Track Record: A portfolio or examples of successful retention tactics with effective results.
  • Event Management: Experience in planning and delivery of high profile events on time and on budget

·       Knowledge of the Travel Industry is an advantage

EDUCATION & QUALIFICATIONS

Bachelor's degree in Marketing, Business, Communications, or a related field.

TRAVEL

Passion for Travel: A genuine interest in the travel industry and understanding of traveller behaviour is a significant advantage. Travel may be required.

OFFICE HOURS

Standard Australian Work Week Monday-Friday

Some weekends & evenings for events may be required

Note that candidates will be contacted for interview from 20 October.

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