Loyalty Marketing Specialist

1 day ago

Brisbane, Queensland, Australia Albatross Tours Full time $60,000 - $90,000 per year

The ANZ Loyalty Marketing Specialist is responsible for growing our Club and Sapphire membership and continually improving the brand perception by our loyal guests. They will lead the planning and execution of our communications to our Club and Sapphire members.

The role will involve deep understanding of the Albatross Tours range of destinations and Australian & New Zealand customer behaviours and preferences.

The Loyalty Marketing Specialist is a key member of the Australian team, upholding the Albatross Way and contributing to the delivery of the Albatross Tours customer retention goals.

PRIMARY DUTIES & RESPONSIBILITIES

  • Management of Customer Advisory Group

  • Implement quarterly customer advisory communications to seek feedback and understanding to shape and improve our marketing tactics and tour program

  • Conduct research to understand customer needs, travel preferences, competitor activities, and emerging trends.

·       Customer Engagement & Retention:

  • Develop and execute personalised, multi-channel marketing campaigns (email, SMS, direct mail, social media, website, direct mail) to engage loyalty members throughout their customer journey.
  • Create compelling content and promotions that encourage repeat purchases.
  • Implement strategies to re-engage lapsed customers and reduce churn rates.

·       Cross-functional Collaboration:

o   Collaborate closely with the Product team, Sales team, tour management, and continuous improvement teams to ensure seamless integration of loyalty initiatives across all customer touchpoints.

o   Work with the marketing and sales teams to ensure loyalty communications are consistent with brand guidelines and messaging.

  • Event Management:

  • Plan and deliver high-quality events on an ongoing basis (e.g. up to 24 per year)

  • Project Management:

  • Plan and deliver high-value projects on time and on budget.

  • CRM Systems

  • Work with existing and new systems to shape and maintain data for optimal use.

MEASURES OF SUCCESS

·       Targeted growth in Club and Sapphire membership.

·       Growth in positive perception of the Albatross brand in target audiences.

·       Communications are tailored appropriately

·       'The Albatross Way' is embraced (Human, Professional, Win/Win) and our ambition and core values are supported and demonstrated

·       A strong, open relationship is maintained with the Director of Sales & Marketing including productive 1-2-1s monthly

KEY COMMUNICATION & RELATIONSHIPS

Internal

·       Albatross Tours Australian Team

·       Albatross Group UK Team

External

·       Albatross Sapphire members

·       Albatross Club members

·       Travel advisors

·       General Public

SKILLS & EXPERIENCE

·       Minimum two years in a Marketing Communications or Loyalty role

·       Content Creation & Proofing: Ability to plan and write compelling, concise, and error-free communications

  • Proven Track Record: A portfolio or examples of successful retention tactics with effective results.
  • Event Management: Experience in planning and delivery of high profile events on time and on budget

·       Knowledge of the Travel Industry is an advantage

EDUCATION & QUALIFICATIONS

Bachelor's degree in Marketing, Business, Communications, or a related field.

TRAVEL

Passion for Travel: A genuine interest in the travel industry and understanding of traveller behaviour is a significant advantage. Travel may be required.

OFFICE HOURS

Standard Australian Work Week Monday-Friday

Some weekends & evenings for events may be required

Note that candidates will be contacted for interview from 20 October.

  • Marketing Loyalty Expert

    1 week ago

    Brisbane, Queensland, Australia beBeeCustomer Full time $75,000 - $95,000

    About the PositionKey to our business is hiring a skilled Loyalty Marketing Specialist. As part of this role, you will contribute to developing and executing loyalty initiatives. Responsibilities:Work with cross-functional teams to develop loyalty campaigns that increase member engagement.Drive data-driven insights for tactical initiatives to reduce churn...

  • Loyalty Marketing Specialist

    6 days ago

    Brisbane, Queensland, Australia Endeavour Foundation Full time $104,000 - $130,878 per year

    Permanent Full Time PositionIncrease your take-home pay with Salary PackagingHybrid Working ArrangementsCannon Hill Head Office with Café on-siteWe're looking for a creative and purpose-drivenLoyalty Marketing Specialist to join our Lotteries team. If you love crafting engaging campaigns, analysing churn, and building loyalty experiences that keep...

  • Marketing Loyalty Program Coordinator

    1 week ago

    Brisbane, Queensland, Australia beBeeLoyalty Full time $60,000 - $70,000

    About the RoleWe are seeking a highly skilled Marketing Loyalty Program Coordinator to join our team. The successful candidate will be responsible for coordinating and executing promotional EDM & SMS communication to Club members.The ideal candidate will have experience supporting and delivering marketing campaign planning, production and execution in a...

  • Senior Manager, Loyalty

    1 week ago

    Brisbane, Queensland, Australia Buscojobs Full time

    HomeMade, Mable, Leap in and Mable Direct are entities under the Attain Healthtech Group of companies.While our companies are diverse, three similarities bind us :1.We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care2.We believe in technology as an...

  • Senior Consultant Loyalty

    2 weeks ago

    Brisbane, Queensland, Australia NAB Full time

    Join to apply for the Senior Consultant Loyalty role at NABOur people are customer obsessed. They prioritise the needs and satisfaction of the customer above all else. Our mindset fosters innovation and creates strong, lasting customer relationships as we strive to be the most customer centric company in Australia and New Zealand.As a Senior Consultant...

  • Senior Consultant Loyalty

    1 week ago

    Brisbane, Queensland, Australia Nab Full time

    Join to apply for theSenior Consultant Loyaltyrole atNABOur people are customer obsessed. They prioritise the needs and satisfaction of the customer above all else. Our mindset fosters innovation and creates strong, lasting customer relationships as we strive to be the most customer centric company in Australia and New Zealand.As aSenior Consultant Loyalty,...

  • Loyalty and Rewards Manager

    1 week ago

    Brisbane, Queensland, Australia beBeeMarketing Full time $60,000 - $90,000

    About this Role:We are seeking a skilled Loyalty and Rewards Manager to assist our leadership team in implementing marketing strategies for various programs and initiatives.Main Responsibilities:Providing support to leadership in developing and executing loyalty and rewards programsCollaborating with cross-functional teams to design and implement marketing...

  • Strategic Loyalty Growth Manager

    6 days ago

    Brisbane, Queensland, Australia beBeeConsultant Full time $140,000 - $180,000

    Senior Consultant Loyalty Job DescriptionWe are seeking a highly skilled and experienced Senior Consultant to join our team. This role will involve working closely with various stakeholders to drive growth, deliver market leading loyalty propositions, and evolve our Personal Everyday Banking loyalty offers and rewards program.Main Responsibilities:Support...

  • Marketing Campaign Specialist

    1 week ago

    Brisbane, Queensland, Australia beBeeMarketing Full time $60,000 - $90,000

    Marketing Campaign SpecialistThis is an exciting opportunity for a Marketing Campaign Specialist to join our team.We are looking for someone who can develop and implement retention and acquisition marketing campaigns that drive results.The ideal candidate will have a strong understanding of marketing principles, excellent analytical skills, and the ability...

  • Customer Loyalty Advocate

    7 days ago

    Brisbane, Queensland, Australia beBeeLeadership Full time $120,000 - $200,000

    Our Vision">We are a customer-centric organisation that prioritises the needs and satisfaction of our customers above all else. This mindset fosters innovation and creates strong, lasting relationships with our customers as we strive to be the best in Australia and New Zealand.">As part of our Personal Everyday Banking (PEB) team, we're doubling down on...