Marketing Manager: Digital, CRM, Loyalty

2 weeks ago

Melbourne, Victoria, Australia Drummond Golf Full time $128,000 - $192,000 per year

An exciting opportunity to contribute to the continued growth of an iconic Australian brand exists for the right candidate. Drummond Golf is Australia's Biggest Golf Retailer with over 53 Franchise stores nationwide plus an Online store. We're seeking a marketing ace with strong digital foundations to join our energetic marketing team. Supported by and reporting to the Senior Marketing Manager: Digital, CRM & Data you will support our Digital marketing offering including CRM, website and lead our thriving loyalty program. If you're successful, you'll join a Head Office team with a great culture that drives its vision of being a great franchise business and providing exceptional customer service.

Our vision at Drummond Golf is "To be a Great Franchise Business" and our core values are:

  • Communication – "Effective sharing of relevant information"
  • Respect – "Act with understanding for everyone always"
  • Integrity – "Embrace your work with honesty and consistency"
  • Creativity – "Develop new ideas and try to find a better way"
  • Knowledge – "Expand and share our expertise to continually improve"
  • Teamwork – "Working together to achieve common goals"

If you feel you can embrace and live these core values then we'd love you to apply.

As the Marketing Manager: Digital, CRM, Loyalty you'll be required to:

  • Work collaboratively with internal and external resources to deliver seamless and consistent online experiences.
  • Working with internal and external parties, continue to build working personalisation steams based on data insights to increase customer LTV and review results.
  • Work with the Head of Marketing to develop a strategic roadmap to continue to drive new Drummond Club acquisitions and develop customer improvements to the loyalty program.
  • Manage the Drummond Club data and produce reports for all Drummond Club related activities including ration and any commissions/incentives reports.
  • Support engagement and growth of the Drummond Golf Cup.
  • Work with internal and external teams to continually improve Drummond Golf website SEO performance.
  • Assist the Big Swing Golf marketing team with strategy and counsel as required.

Other competencies required to fill the role include:

  • 3+ years of marketing experience with a focus on digital strategy and campaign delivery.
  • Experience in CRM (email & SMS) strategy and implementation
  • Understanding of social media strategy and implementation
  • A good understanding of contemporary marketing approaches.
  • Personable, presentable and articulate.
  • Effective project management skills.
  • Strong written and verbal communication skills and the ability to show initiative.
  • Strong administration and organisational skills.
  • Impeccable attention to detail.
  • Copy writing skills
  • A degree (or equivalent) in marketing or similar would be advantageous but not essential.

In return, we will provide you:

  • A friendly, supportive and collaborative team environment with great energy
  • Comprehensive training with ongoing support and development.

The starting salary for this role is $80,000 plus super.

Drummond Golf is an equal opportunity employer.

Applications close: 31st August 2025

If you are seeking a rewarding career in the sport / golf retail industry and meet the skills and requirements for this role then we want to hear from you. If this sounds like the job for you, please click 'Apply Now'and forward your resume and covering letter. Only suitably qualified applicants may expect a reply with an invitation to the next stage of the hiring process.

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