Marketing Manager

We're looking for a Marketing Manager to lead our multi-channel marketing strategy and bring the Allkinds brand to life across campaigns, social media, influencer programs, PR, and retail activations.

Reporting to the General Manager, this is a hands-on, creative leadership role where you'll shape how we connect with our audience young, modern beauty consumers through a tone that's fun, confident, and relevant.

About The Role

• Develop and execute Allkinds' marketing and campaign strategy across social, paid media, PR, events, and influencers.
• Partner with media agencies to build awareness and reach.
• Analyse campaign performance and manage the annual marketing budget.
• Lead campaign execution for brand awareness and product launches.
• Write compelling copy for visual merchandising and marketing.
• Brief creative teams and manage timelines for campaign delivery.
• Drive social strategy to grow engagement and reach.
• Manage influencer relationships, gifting programs, and content creation.
• Stay ahead of trends and emerging platforms.
• Plan and execute brand activations and events to drive traffic and awareness.
• Manage PR and event agency relationships and output.
• Collaborate with internal teams to deliver memorable consumer experiences.
• Build strong relationships with centre management teams.
• Oversee marketing materials for activations and store openings.
• 12-month fixed term contract role
• On-site role 5-days per week, based in our St Kilda Road offices

*THE IDEAL CANDIDATE:*

• Tertiary qualification in Marketing or related field (preferred).
• Proven experience in brand strategy, campaign execution, and media planning.
• Strong copywriting and communication skills.
• Experience in beauty or youth lifestyle brands is a plus.
• Current or willing to undergo a Working with Childrens Check.
• Creative, curious, and confident.
• Exceptional communication and leadership skills.
• Strong business acumen and analytical mindset.
• Collaborative and cross-functional team player.

ALL KINDS OF AWESOMENESS FOR OUR TEAM:

• Up to 40% off the Allkinds product range
• Generous discounts across all Brandbank Group brands, including Seed Heritage, Unison, Commonry, kikki.K & FINE-DAY.
• Career Development - We're here to support your career goals
• Opportunity to work for a uniquely Australian Retail Group with a global vision.
• Employee Referral Program - be rewarded for referring great new people to our team
• Health and Wellness initiatives with access to Employee Assistance Program
• Brandbank Day - An additional day's leave to use however you like - whether it's for life admin, cultural celebrations, or simply recharging.
• You & Your Mate - Yes, we mean your dog Bring your furry friend to work and make your day that little bit brighter.
• Sample Sales - Exclusive access to product samples at great prices - a fun and exciting benefit for anyone who loves our brands.
• Pantry Perks - Free breakfast and snacks available on-site for a quick pick-me-up.
• End-of-Trip Facilities - Including bike stands, showers, towel service, and ironing boards for those commuting in active ways.

AllKinds is a world of self-care and self-expression, just for kids and teens. Here, they'll find and try their new favourite gentle but effective daily essentials—everything from skincare, suncare, body and hair care, plus everything the need to make self-care fun.

We're committed to building a more confident, inclusive world for kids to grow up in and we are hiring for people who want to play a part in that—if that's you, we want you to apply.

To learn more and see all job listings, visit

About Brandbank Group
Brandbank was founded on bold creative thinking. We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do. Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers. Brandbank Group consists of Seed Heritage, Unison, allkinds, Commonry, kikki.K & FINE-DAY.

Please note: Brandbank Group is not currently seeking support from recruitment agencies for this role and will not accept any unsolicited candidate profiles or associated fees. We encourage interested applicants to apply directly if they would like to be considered for this opportunity.