PR Manager

6 days ago

Macquarie Park New South Wales, Australia ASUS Full time $80,000 - $120,000 per year

ASUS, a technology-oriented company blessed with one of the world's top R&D teams, is renowned for high-quality products and cutting-edge innovation. As a leading company in the new digital era, ASUS offers a complete product portfolio to compete in the new millennium. We are currently seeking an experienced and dynamic
PR Manager
in Sydney, to join the Consumer Team of our System Business Group, reporting to the B2C Marketing Manager - SYS BG.

This role will drive the PR strategy and direction for the ASUS ANZ System Consumer business.

Key aspects of the role include but not limited to:

PR Strategy & Execution

  • Strategise and execute an effective ANZ PR strategy and a plan that delivers on business objectives;
  • Understand business and media trends for relevant industry segments, products, and competitors. Tap into key industry events and topics in trend – and associate ASUS brand where relevant;
  • Own and manage end-to-end media seeding programs to generate quality media reviews and exposure;
  • Plan, manage and execute product launches in conjunction with the Product Marketing Team and PR agency (both global and local launches);
  • Foster and maintain in-depth relationships with both technology and lifestyle media;
  • Determine KPIs for each PR activity and develop PR tactics to achieve them. Provide effective measurement and evaluation for all PR activities, supported by insightful reports to the wider business;
  • Review and manage effective engagement with the local PR agency and their deliverables;
  • Liaise with global and regional communications team to receive updates, reports, collaborate on global projects and share best practice;

KOL Management

  • Drive the KOL strategy & execution for the ASUS & ROG brands;
  • Recruit and leverage industry KOLs to drive key product value propositions within ANZ;
  • Help set clear KPIs & objectives for ASUS & ROG KOLs.

Qualifications:

  • Tertiary qualifications in communications / public relations with 7+ years of PR experience within the IT / Tech Industry
  • Industry contacts within the tech and lifestyle media / KOLs with proven abilities to generate coverage
  • Exceptional verbal and written communication skills and attention to detail
  • Media events / product launch event management experience
  • A real passion for working with companies within the tech industry
  • Enjoy being an opinion leader and product evangelist
  • Build and maintain positive relationships with both internal and external stakeholders
  • Ability to work autonomously, as well as be an active team player
  • Australian citizen or permanent resident with unlimited working rights within Australia, no overseas applicants.
  • No recruitment agency please

An attractive package will be offered for the most suitable candidate and high performance will be rewarded accordingly.

To apply for this position please send through your resume. Only short-listed candidates will be contacted.

*Disclaimer: When you submit your information to LinkedIn, your information will be collected, processed, and used by LinkedIn. LinkedIn will share your information to ASUS for job recruitment purpose.

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