Marketing & Asset Executive- Disney Destinations International

1 week ago

Australia The Walt Disney Company Full time $90,000 - $120,000 per year
Job Description:Areas of responsibility:
  • Execution and rollout of all above the line consumer direct paid media plans and marketing campaigns
  • Work closely with Marketing & Media Strategy Manager to drive consistent creative direction based on strategic objectives and KPIs
  • Localise and/or create marketing assets for all paid channels e.g. digital, advertorial, OOH, radio, retail, TVC, etc.
  • Be a key conduit and communicate daily with our Media Agency to fulfill all Paid Media activity
  • Have a detailed knowledge of asset specs, deliverables and deadlines and liaise closely with our media agency and other partners to ensure timely delivery
  • Brief in all creative assets to fulfill our marketing plans (via Monday)
  • Brief creative agencies and coordinate asset approvals with local and US-based teams
  • Monitor and track all media and agency budget spend
  • Work closely with the Social Media & Digital Content Specialist in the rollout of cohesive assets that support campaign objectives across consumer touchpoints
  • Execute Cross LOB campaigns and partnerships, including competitions and giveaways
  • Pro-actively maintain contacts and relationships with relevant internal and external stakeholders including Local & US legal, creative team(s) and various agency partners
  • Coordinate and partner with TWDC owned channels to deliver on DDI marketing strategy i.e. Digital, CRM, Website, X-LOB
  • Assist with DDI web-based content, website deliverables and approvals – ensure campaign webpages are launched on strategy and on time
  • Support the development of internal CRM communications – creative assets, eDM builds, tracking and reporting
  • Prepare presentations, pitch documents, creative briefs, campaign performance summaries and post-campaign recaps as required
  • Provide consistent and timely communication to key stakeholders (including campaign optimisation and reporting)
  • Collaborate with other local DDI discipline partners across PR and Trade Marketing to drive innovative and cohesive campaigns
  • Broader DDI marketing support as required
Ideal experience:
  • Minimum 3 years' experience in a marketing role within a fast-paced business environment
  • Tertiary degree qualification in marketing or similar
  • Knowledge of the Australian media & marketing landscape
  • Experience in localising and creating marketing assets
  • Strong budget management and financial tracking skills
  • Experience working closely with external agency teams and internal cross line of business partners
  • Proficient in adhering to brand guidelines, implementing brand safety measures, and securing necessary stakeholder approvals
  • Passion for The Walt Disney Company Brands/Franchises, with specific knowledge of the DDI Portfolio an asset
  • Advanced Microsoft Office skills
  • Travel or tourism background advantageous
Additional Information:

The Walt Disney Company

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