Social Media Manager

Location:
Williams Landing, VIC, AU

Category: Merchandise & Marketing

Work Type: Permanent Full Time

Who are we?

At Target, we deliver quality products at prices the whole family will love for longer. We're home to quality pieces, made for you and your life.

With our iconic logo, we are one of the most renowned Australian retail brands and for almost 100 years, we have held a special place in the hearts and minds of Australian families.

We're immensely proud of our history and are looking for people to join us who are as excited by our future as we are.

What will you do?

As the Social Media Manager your primary focus is in providing management, advice and execution of all activity across social channels as well as tactical communication advice and support to the Target Australia business. Work closely with Head of Brand and Marketing Strategy to implement PR programs and campaigns that promote and protect the reputation of Target Australia.

Working collaboratively with Marketing Leadership team, Corporate Affairs, Merchandise, Design, Online, Store Operations and other key business stakeholders to create and execute social media strategies that support the brand, marketing, category, campaign, or product stories (in line with approved strategies and business objectives) is essential. Support management of the Target Influencer program and development of social media strategy and programs . Produce and circulate post implementation assessments as relevant (focused on metrics of success and key learnings).

Responsibilities include, but not limited:

• Strategise & Execute: Work closely with the Head of Brand and Marketing Strategy to deliver impactful PR campaigns and events that enhance and protect Target Australia's reputation. Work closely with the social media Agency to implement social media strategy and proactively identify ways to amplify earned content across Target channels.

• Collaborate & Create: Partner with cross-functional teams—Marketing, Corporate Affairs, Merchandise, Design, Online, and Store Operations—to develop and execute PR initiatives that align with business objectives.

• Produce Engaging Content: Craft on-brand editorial material, including media releases, feature stories, presentations, blog posts, and video content. Work with the team to build out a strong calendar of content that delivers key brand and sale messaging in a compelling way. Social media monitoring, listening and reporting to ensure a deep understanding of the Target brand and our competitors
• Build Media Relationships: Develop compelling story angles, work with our agencies to pitch to media outlets, manage product placement, and coordinate PR events.
• Influence & Engage: Support the Target Influencer Program and develop innovative organic social media strategies to drive engagement and brand loyalty.

What are we looking for?

The ideal candidate will have minimum five years' experience working in complex business with a dispersed workforce – sectors such as retail would be an advantage. Experience in providing sound reputation advice to key stakeholders in the business – not just at senior management level – all levels. Demonstrated experience in creating social media initiatives and/or community management (in current and emerging programs). Risk management assessment / issues management experience and excellent stakeholder management skills particularly with external audiences such as key media and bloggers is essential.

The ideal person will have the following knowledge, skills and qualifications:

• Passionate about customers and the brand
• Proven experience in PR, events, and social media management, preferably within a retail or consumer-focused industry.
• Exceptional writing and content creation skills with the ability to tailor messages for diverse audiences.
• Strong project management and organisational skills to juggle multiple campaigns and events simultaneously.
• A collaborative mindset to work seamlessly with internal teams and external partners.
• A creative thinker who can craft compelling narratives and engaging storylines to bring the Target brand to life.
• Strong organisational skills, ability to meet all deadlines within budget and compile results/focus on learnings for future programs
• Works extremely well under pressure

Benefits we'll offer:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
• Access to our team member discount program which can be used across our company network, including Target, Kmart, Bunnings, and Officeworks.
• A free OnePass membership offering free delivery across Target and Kmart on eligible product.
• Access to our benefits program, which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health, with over 60 suppliers.
• We want you to feel rewarded for your commitment and hard work, that's why there is opportunity for eligible team members to participate in a bonus program.
• Free onsite parking when you're required to come into the office.
• We offer inclusive parental leave and ongoing support through our partnership with Circle In for team members of all backgrounds and family circumstances.
• A dynamic learning and support program.
• Opportunity to fast-track your career through our Mentor Program as a Mentee or Mentor.
• Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes.
• Wesfarmers is Kmart and Target's parent company, and each year, eligible employees can elect to purchase shares through a salary sacrifice arrangement.
• Great career opportunities across the broader Wesfarmers Group.

A place you can belong

We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected, and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates.

We encourage you to tell us about any workplace adjustments that you would like by emailing