Marketing Coordinator

1 week ago

Gold Coast, Queensland, Australia Hismile Full time $60,000 - $80,000 per year

About The Role
We're looking for a hungry, social-native creative who lives and breathes TikTok and Instagram. You're obsessed with trends, memes, edits, storytelling, and how to make people stop scrolling. You'll create content yourself, write briefs for others, and bring the energy of social to our brand - every day.

This is a creator role with direction, copywriting, and performance goals baked in.

Experience isn't required - what matters is that you already do this for fun, and now you want to do it for one of the most disruptive brands in beauty and personal care.

About Hismile
Founded in 2014, Hismile has quickly become the largest disruptor in global oral care, with our products now being available in over 40,000 retail outlets worldwide. From our viral Colour Corrector to the phenomenon that is our flavoured toothpaste range, we've not only redefined oral care but also made it something that people look forward to using in their daily routine.

About The Team
Our culture at Hismile thrives on collaboration and creativity. With a team of 100 across Operations, Digital, Marketing, Creative, Business Experience, and People & Culture, we innovate together to deliver excellence in everything we do.

Key Responsibilities

  • Create native TikTok/IG content that drives engagement, saves, shares, comments, and sales
  • Spot trends early and adapt them fast to our brand/products
  • Write clear, creative briefs for internal and external creators
  • Direct shoots and creator-style content (with or without you on screen)
  • Write high-performing hooks, captions, and voiceover scripts
  • Edit quick-turn content using CapCut, TikTok native tools, etc.
  • Work with marketing and ads teams to understand what's performing - and iterate

Preferred Experience

  • Copywriting for direct response, social, and/or paid media
  • Having shot your own social content/relevant content for brands on socials
  • Running or supporting organic social channels for fast-moving brands
  • Past experience in influencer marketing, growth marketing, or creative strategy is desired

Skills

  • Native to social - you live on TikTok, Reels, Shorts
  • Strong taste - you know what's good, what's cringe, and what hits
  • Comfortable being behind (or in front of) the camera
  • Can write a killer hook, caption, or script that sounds like a person, not a brand
  • Fast, self-sufficient, and hungry to create
  • Obsessed with creators, brands, and what makes content convert
  • Bonus: light editing skills (CapCut, VN, TikTok native tools)

What You'll Love About Hismile

  • Competitive salary, plus superannuation
  • Daily subsidised meals prepared by in-house chefs for breakfast, lunch and dinner
  • Free barista-made coffee every day
  • Access to our fully equipped in-house gym and wellness hub
  • On-site showers, locker rooms and amenities
  • Indoor and outdoor seating areas to collaborate with colleagues
  • Regular team events/activities
  • Free parking right in front of our HQ doors

Our culture is unlike anywhere else and our offices are designed with workspaces to help you do exceptional work. At Hismile you can be part of a company that is growing rapidly, creating products that people are excited to use every day.

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