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Brand - Assistant Brand Manager
2 weeks ago
With two of our valued Beverages team members embarking on exciting new chapters - from welcoming a new baby and another travelling the world - we now have two Assistant Brand Manager opportunities open for Expressions of Interest.
Assistant Brand Manager, UP&GO (12 Month Mat Leave Contract, Full-Time)
Assistant Brand Manager, So Good (Permanent, Full-Time)
Location: Head Office, Berkeley Vale
Are you ready to get UP&GO?
Australia's #1 breakfast brand is on the lookout for an ABM with the energy to power bold campaigns and big growth. At UP&GO, we don't just fuel mornings… we fuel momentum. Time to get up & go?
AND
Ready to make your next move So Good?
Join the team behind Australia's #1 Plant Milk brand. So Good is looking for a passionate and motivated Assistant Brand Manager ready to pour their energy in to driving brand growth.
How Good does this role sound? So Good
Under the leadership of the UP&GO Brand Manager or So Good Senior Brand Manager, you will be involved in developing and executing marketing initiatives to achieve the financial objectives for one of these iconic and fast-paced Australian brands. At a detailed level, you will contribute to the achievement of those objectives through:
Project Management – delivering on time and meeting key brand objectives.
Planning – assist with preparing annual marketing plans included preparation of the product and event marketing calendar.
Sales and Market Share Achievement – working with the UP&GO or So Good team to achieve our commercial objectives.
Financial Management – support the team to achieve brand budget.
Operational Plan – supporting the UP&GO or So Good team with best-in-class executions across the full marketing mix, including new product development and packaging projects and go-to-market execution, alongside management of our brand presence via the website, social media and merchandise store to drive brand love.
Communications Management – monitor and evaluate advertising and promotional activities and develop positive relationships with external suppliers. Monitor and report on brand performance tracking.
Contributing to team culture – demonstrating a collaborative, agile and constructive approach to working with team members across the total business
About you
Degree qualified in Marketing or Commerce or willingness to work towards a qualification.
2+ years Marketing or related field experience preferably in FMCG
Experience with consumer research and how to effectively use the data.
The ability to utilise creative thinking and apply to marketing/business situations.
Strong proficiency in Microsoft Suite of Products (Word, Excel, PowerPoint). Experience with Nielsen is highly desirable.
Enthusiastic self-starter
Action-oriented, detail focussed and highly efficient in quality and quantity of output
Highly collaborative with experience driving cross function team outcomes.
Want to know more about one or both of these opportunities?
For UP&GO ABM, please contact Vivienne Wild, Kirk Jones or Karen Barson-Wright, and if they're out of office, Sonja McCarthy's ready to keep things moving.
For So Good ABM, please contact Nicole Toby or Karen Barson-Wright.
Please submit your expression of interest, including which role/roles you are interested in, along with your resume to
Internal applications close Friday, 5th September 2025.
