Marketing Executive

6 days ago

Sydney, New South Wales, Australia HANSEN & GRETEL Full time $60,000 - $100,000 per year

Marketing Executive – Hansen & Gretel & OWNLEY

We are seeking a dynamic and motivated
Marketing Executive

to join our team, working across two fast-growing fashion brands:
Hansen & Gretel

and
OWNLEY

. Reporting directly to the Business Manager, you will play a key role in driving
brand growth and audience engagement

, with a strong focus on
social media strategy, content creation, and performance marketing

.

This is a hands-on role suited to someone with strong organisational skills, a passion for fashion, and the ability to manage multiple projects in a fast-paced environment.

Key Responsibilities

Social Media & Content (Organic Growth)

  • Manage and grow Hansen & Gretel and OWNLEY's social media channels (Instagram, TikTok, Pinterest, and emerging platforms).

  • Plan and execute engaging content calendars aligned with brand campaigns, product drops, retail moments, and wholesale launches.

  • Brief and collaborate with the creative team to deliver compelling social-first assets.

  • Monitor trends, platform updates, and competitor activity to drive innovation and ensure content remains fresh, relevant, and aspirational.

  • Track engagement metrics, follower growth, and community insights to inform strategy.

Paid Social & Growth Marketing

  • Assist in managing paid social campaigns across Meta, TikTok, and Pinterest, working closely with external partners and agencies where required.

  • Support campaign planning, including audience segmentation, A/B testing, creative asset coordination, and reporting.

  • Analyse campaign performance and provide insights to optimise ROI and drive customer acquisition.

  • Contribute to strategies for building and converting brand awareness into sales across e-commerce and retail.

Retail & Wholesale Marketing

  • Support marketing activity around retail activations, store events, and pop-ups, ensuring they are integrated into social and digital campaigns.

  • Develop digital and social assets to support wholesale partners and international showrooms.

  • Assist in the creation of lookbooks, brand decks, and B2B marketing collateral.

General Marketing Support

  • Assist in end-to-end campaign management across channels (email, web, PR, influencer).

  • Manage timelines, budgets, and reporting to ensure projects are delivered on brand and on time.

  • Provide weekly performance reports across social, paid, and campaign activity.

About You

  • 2+ years' experience in marketing, social media, or digital roles (fashion, lifestyle experience preferred).

  • Strong understanding of social media platforms, content creation, and digital growth strategies.

  • Excellent organisational and project management skills with the ability to juggle multiple campaigns.

  • Analytical mindset with experience in reporting on social and paid campaign performance.

  • A passion for fashion, culture, and emerging digital trends.

  • Strong written and verbal communication skills, with a keen eye for brand voice and visual identity.

What We Offer

  • The opportunity to work across two exciting and fast-growing Australian fashion brands with international reach.

  • Exposure to all areas of marketing – from social growth to retail activations and global wholesale expansion.

  • A collaborative, creative, and fast-paced work environment.

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