Membership CRM Manager

4 days ago

Randwick, New South Wales, Australia Australian Turf Club Full time $90,000 - $120,000 per year
THE AUSTRALIAN TURF CLUB STORY

With over 110 race days and a host of hundreds of Business and Social events every year, each of our five venues – Royal Randwick, Rosehill Gardens, Canterbury Park, Warwick Farm and Rosehill Bowling Club are uniquely exciting.

At the heart of our success is our People. At Australian Turf Club we are guided by our corporate values Collaborate, Care, Achieve and Innovate. We are one club by name and nature, empowering our people to lead from the front and deliver results in a safe and supportive workplace.

THE PERKS

  • The team Join a supportive, tight knit, and collaborative team
  • 2 complimentary member race day passes for events all year round
  • An additional day off per year for Wellbeing Leave
  • Wellbeing initiatives such as fruit boxes, boxing, and fitness challenges
  • Company funded Employee Assistance Program (counselling) for you to utilise at any time
  • End of carnival team celebrations and regular social events
  • Opportunities to give back to the community through our volunteering program
  • Free parking in a close and convenient location – easily accessible from public transport
THE OPPORTUNITY

The Membership CRM Manager is accountable for providing a seamless and innovative digital experience for both internal and external stakeholders through the CRM and CMS platforms. The role is also responsible for analysing and reporting on valuable data insights that contribute to the retention and acquisition of Club Members.

  • Conduct detailed analysis of data, providing insights to assist in the retention of existing Members, the acquisition of prospective Members and the winning back of lapsed Members
  • Develop CRM and CMS digital strategies, focused on enhancing the Member and customer experience
  • Drive the adoption of CRM and CMS platforms across the organisation to ensure an aligned and consistent view of customer and engagement
  • Manage the ongoing development of functional specifications through discovery, implementation, testing, deployment, and training
  • Proactively identify current CRM developments, trends and opportunities for innovation
  • Assist Membership team on non-raceday events and racedays as required
  • Produce regular reports including management Board reports, customer reports, sales reports, demographic reports, as well as providing distribution and mailing lists
  • Own and maintain all CRM data, ensuring a high standard of data integrity
  • Manage relationships internally to support data driven communication via the EDM platform
THE RIGHT FIT

To be successful in this role, the right fit will possess:

  • Strong understanding of client relationship management principles
  • Understanding of how to implement, run and monitor a CRM system
  • Specific experience in MS Dynamics will be advantageous
  • Ability to critically analyse data – being able to tell the story behind the figures
  • Technically savvy with strong skills in segmenting data, generating reports and producing distribution lists.
  • Knowledge and understanding of the role of Memberships within a "Club" environment
  • Understanding of Government policy, direction, regulation and objectives in relation to racing.
  • Excellent communication, organisation and attention to detail
  • Data driven, proactive and creative approach to problem solving

If you believe you are the right fit and possess and can demonstrate our values day to day, then come join us. To apply, visit:

We look forward to reviewing your application.

Australian Turf Club is an Equal Opportunity Employer committed to creating and maintaining a workplace where our team members feel safe, valued and respected, regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We encourage all suitable candidates to apply.

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