Campaign Communications

• Join a team focused on creating sustainable and engaging travel opportunties
• Genuine benefits including nation wide travel discounts
• National operation

Who we are

At YHA Australia, we provide affordable, quality accommodation with purpose. We're committed to creating a more open and welcoming world where connections thrive and experiences matter.

What sets us apart? We're a not-for-profit, membership-based organisation where profits go straight back into improving our properties and creating positive social, cultural and environmental impact. For over 80 years, we've been making travel accessible and transformative.

Our network spans 19 uniquely characterful properties across Australia – from the rooftop views of Sydney Harbour YHA to historic cells at Fremantle Prison to eco-retreats nestled in National Parks and beachside beauties in Byron Bay.

We're proudly part of Hostelling International – a global community of 3,000+ places to stay across 70+ countries. We believe travel should do more than move you from place to place, it should move you to think differently, live boldly, and protect the world you're exploring.

The role

We're seeking a strategic Campaign Communications & Content Manager to drive impactful, brand-consistent communications that inspire action and strengthen our brand identity. You'll develop communications strategies and bring them to life through compelling content across all touchpoints, using audience-specific messaging tailored for each customer segment, using data-driven insights to achieve measurable campaign outcomes.

Working closely with our Marketing Manager and cross-functional teams, you'll create comprehensive content strategies, execute multi-format campaigns, and ensure our brand voice resonates consistently across every customer interaction.

What you'll get to do

Shape our communications strategy

• Develop content strategies aligned with YHA objectives and audience segmentation
• Create and maintain brand tone of voice guidelines across all platforms
• Use analytics to refine messaging for maximum engagement and conversion

Create compelling content

• Orchestrate integrated communications for key events and announcements across all touchpoints (press releases, website copy, EDMs, social media)
• Use storytelling techniques to bring YHA's brand values to life through compelling narratives that drive customer action
• Craft personalised messaging using customer data for targeted content that resonates with specific audience segments
• Produce multi-format content including campaign copy, EDMs, website content, social media posts, video and promotional materials
• Write major organisational reports including our Integrated Report
• Support integrated marketing campaigns from strategy to execution

Support PR and media relations

• Collaborate with our PR agency on strategy development and campaign execution
• Write press releases, media statements, and crisis communications
• Develop thought leadership content and manage stakeholder communications

Analyse and optimise

• Use analytics and data-driven insights to evaluate communications impact and refine strategies

What we're looking for

We're seeking a Campaign Communications & Content Manager who thrives at the intersection of strategic thinking and hands-on content creation.

Essential experience:

• 5+ years of experience in communications and content creation with strategic campaign development
• Campaign execution and content production across multiple channels
• Strong writing skills across diverse formats and audiences
• Formal organisational report writing experience (Integrated/Impact Reports)

Desirable:

• Event-based marketing communications and lifecycle journey experience
• Experience with content management systems, analytics platforms, and personalisation tools (Braze, Segment, Content IO)
• Agency relationship management and crisis communication planning
• Travel, tourism, or hospitality industry experience
• Customer segmentation and personalised communications experience

You'll thrive in this role if you're:

• Someone who loves the full cycle from strategic thinking to hands-on execution to critical analysis
• An excellent communicator and writer who can adapt style and tone across diverse formats and audiences
• Naturally curious and data-driven, using customer insights to continuously refine messaging and improve personalization
• Creative and collaborative, bringing fresh ideas while working effectively across teams
• Passionate about travel and share YHA's commitment to making travel accessible, authentic, and regenerative

Our Values

Our values are at the heart of our organisation and the foundation of our culture. They are our compass, guiding our decisions and actions.

• Collaborate, listen and connect
• Care for people and planet
• Create positive experiences
• Always evolve

What's in it for you

• Travel Perks: Free stays across our network – because we love travel as much as our members do
• Team Adventures: Opportunities to visit other locations for team building and training
• Discounts: Access to benefits at various stores and across the YHA network
• Growth: Professional development and career opportunities throughout YHA
• Cultural Flexibility: Swap standard public holidays for ones that have personal meaning
• Wellbeing Support: For you and your immediate family through our Employee Assistance Program
• Referral Program: Know someone great? We reward successful candidate referrals

Are you ready to help make the world a more connected and sustainable place? Submit your resume and a cover letter telling us why you're perfect for this role