Marketing Executive

9 hours ago

Sydney, New South Wales, Australia Telestar Communications Full time $80,000 - $120,000 per year

Marketing Growth Executive – Lead Generation, Market Development and Partner Enablement

Role Overview

We're seeking a data-driven, tool-savvy Marketing Growth Executive to lead in-house demand generation campaigns, optimize Salesforce workflows, and drive partner collaboration across ANZ. You'll own the end-to-end funnel—from campaign design to lead conversion tracking—while developing field readiness materials that enable sales and partner teams to execute with precision.

Key Responsibilities

Campaign Execution & Lead Generation

Design and execute in-house market development campaigns across digital, email, and event channels.

Build and manage lead generation workflows in Salesforce (SFDC), ensuring clean data capture, segmentation, and scoring.

Track campaign performance using dashboards, attribution models, and conversion metrics.

Collaborate with SDRs and sales teams to optimize lead handoff and follow-up sequences**.

Marketing & Collaboration

Co-develop joint campaigns with strategic partners, aligning messaging, assets, and execution timelines.

Manage partner onboarding kits, co-branded materials, and campaign calendars.

Facilitate cross-functional alignment between marketing, sales, and partner teams to maximis e reach and ROI.

Field Enablement & Readiness

Create field readiness materials including pitch decks, battlecards, vertical briefs, and objection-handling guides.

Coordinate enablement sessions and feedback loops with sales and partner managers.

Maintain a central repository of campaign assets and training modules for easy access and version control.

Tools & Platforms experience

Salesforce (SFDC)Campaigns, lead tracking, reporting, and partner attribution.

Marketing Automation HubSpot, Marketo, or Pardot for email and nurture flows.

Analytics & Dashboards Google Analytics, Tableau, or Power BI.

Enablement Platforms Highspot, Seismic, or Notion for content delivery.

Skills & Experience

3–5 years in B2B marketing, growth, or demand generation roles.

Hands-on experience with Salesforce campaign management and lead lifecycle tracking

Proven success in partner marketingor co-branded campaign execution for new market development.

Strong copywriting and content packaging skills for field enablement.

Analytical mindset with ability to interpret data and optimise campaigns.

What Success Looks Like

Increased MQL-to-SQL conversion rates through optimized lead flows.

High engagement and ROI from partner-led campaigns

Field teams equipped with actionable, on-brand materials that accelerate deal velocity.

New logo acquisition and market development

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