Head of Brand Marketing

At Koala we believe that designing better habitats leads to better lives – for our people, our planet, and the communities we're part of. For a decade we have been perfecting our approach to furniture design; creating beautiful, flexible, innovative and sustainable products that solve the needs of real people.

Why we have this role @ Koala
As the Head of Brand Marketing, you'll be instrumental in shaping Koala's brand strategy and driving its execution across integrated campaigns. You'll partner closely with our in-house creative team and marketing channel owners, ensuring compelling and effective storytelling that resonates with our customers. Your expertise in articulating clear positioning, crafting strategic briefs, managing campaigns, and orchestrating the marketing calendar will be central to you and your team's success.

What key responsibilities does this role have @ Koala?
Brand Strategy & Positioning

• Partner with the Global Head of Creative and other key stakeholders to develop, refine, and uphold the brand positioning, messaging, and visual identity.
• Ensure brand consistency and alignment across all relevant touchpoints.

Marketing Calendar Planning

• Strategically plan, own, and manage the marketing calendar and planning cadences, ensuring alignment with business objectives, promotional rhythms, product launches, and cultural moments.
• Proactively manage cross-functional coordination to ensure smooth execution and timely delivery of marketing activities.

Campaign Development & Management

• Lead the planning, development, and execution of integrated brand marketing campaigns, including product launches, seasonal sale events & promotions, and brand-building initiatives.
• Craft insightful, strategic creative briefs and collaborate effectively with our in-house creative team to deliver impactful, high-quality creative assets.
• Partner with Heads of Growth and eCommerce, to bring campaigns to life cohesively.

Content & Storytelling

• Develop and oversee engaging brand stories and content across owned, earned, and paid channels.
• Maintain a consistent brand voice, ensuring high-quality content that deepens customer engagement and drives brand affinity.

Brand Partnerships & Collaborations

• Identify, manage, and execute strategic partnerships, sponsorships, and influencer collaborations.
• Negotiate agreements and ensure partnership effectiveness aligns with brand objectives.

Market Insights & Research

• Leverage consumer insights and market research to inform strategic brand decisions, messaging frameworks, and campaign development.
• Stay ahead of market trends, customer behaviors, and cultural movements to identify brand-building opportunities.

Measurement & Analytics

• Establish, track, and analyze KPIs, including brand awareness, consideration, sentiment, engagement, and campaign performance.
• Regularly assess brand health through brand tracking studies, customer surveys, and digital analytics.

Ideal background...

• 7-10+ years experience in brand marketing or similar relevant position, ideally in a DTC, retail, or consumer goods environment. Agency experience is also highly valued.
• Exceptional skills in brand and product positioning, strategic briefing, campaign development, and marketing planning.
• Proven success collaborating with creative teams, channel owners, and external partners.
• Strong organizational skills and proven ability to manage complex marketing calendars and initiatives.
• Strategic thinker with strong creative judgment and excellent communication skills.
• Passionate about brands, storytelling, and consumer engagement.
• Deep understanding of how modern brands are built on social media platforms.
• Deeply curious - someone who naturally stays on top of online culture and trends.
• Experience leveraging market research and customer insights to drive brand strategy.
• Ideally experience in leading organic social, influencer, and earned media functions.
• Interest in measuring your impact and understanding how brand links to commercial outcomes.
• Aligned with Koala's values and committed to sustainability.

Treehouse Perks and Privileges…
Koala is only great when its employees are happy — and we're one happy bunch

• Hybrid working - We're mixing it up with ~3 days back in the Alexandria Treehouse (office) and work from bed/home (WFB)
• Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced.

Treehouse goods - Fully stocked kitchen with an emphasis on healthy local produce, think bougie brekky, salad bar, kombucha on tap, monthly barbies and more.

• Pet-friendly - The Koala Treehouse is as pet-friendly as they get
• Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with 'mates rates' for your friends and fam.
• Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You'll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.
• Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days.
• Short-term incentive plans ensure you benefit as Koala succeeds
• Community & connection - We believe that simply doing 'no harm' isn't good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more.

All in all, the Koala Kommunity is a great place to hang out and belong to

Koalities we look for…
At Koala, we do things a little differently and we don't shy away from the fact that we expect a lot from our employees We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball. Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers' expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got ;)

There's no such thing as a 'perfect' candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We're an equal opportunity employer, and recognise that a diverse workforce is crucial to our success as a business.

To read more, check out our careers, LinkedIn, or the great work we do with Work180.

At Koala, we create beautiful, flexible, and sustainable products for the changing needs of modern life, driven by bold ideas, global collaboration, and a mission to change the industry for good. Ready for meaningful work with good humans? Join us as a Joey in the Koala Treehouse.