Brand Marketing Specialist for eDog

Do you love dogs and marketing? We may have the role you've been looking for

We are seeking an experienced and talented Brand Marketing Specialist to join our team at eShopping Group, an innovative ecommerce house of brands.

Thanks to the team's amazing work and our brands continued fast growth, we are now seeking a motivated Brand Marketing Specialist to join our growing team and work primarily across our pet brands (focusing on eDog Australia, NZ, UK and soon EU).

As the Brand Marketing Specialist, you will play a crucial role in developing and executing marketing strategies that align with the business objectives and sales targets.

eShopping Group is an e-commerce success story with local teams in Sydney, Perth and Brisbane There are seven brands under the eShopping group umbrella which span Beauty, Consumer Electronics, Pets and Surveillance verticals.

Why join us at eShopping Group?

• eShopping Group offers a 
  flexible
  working environment.
• Work with an 
  international team of 50 people
  , in Australia, United States, Philippines, Vietnam, China and the United Kingdom
• We look for team member's who's personal and 
  career goals
   align with ours and we know we can 
  grow together
  . We love working with people who have a vision of where they want to be, especially when we believe that our business will be great for you personally
• Receive 
  mentoring
  from our leaders and advisors, two of which are recognised in Australia as 
  Top 50 People in eCommerce
  

The role you could play

• Brand strategy - Work closely with the Head of Brand to develop and implement brand strategies aligned with business objectives, contributing to long-term brand growth plans across key markets.
• Brand management – ensure brand consistency across all marketing channels.
• Trends and Insights - Build a deep understanding of category and consumer trends, translating these into actionable brand strategies.
• Campaign management – plan and manage the annual marketing calendar across owned, earned and paid channels.
• Category growth – identify and execute strategies to expand category presence, capture untapped market segments, and drive overall category growth.
• Market share expansion – develop competitive positioning to increase brand visibility and market dominance within the pet and surveillance technology spaces.
• Trends and Insights - Build a deep understanding of category and consumer trends, translating these into actionable brand strategies.
• Social media management and community engagement – manage and grow our social media presence across various platforms by creating organic, engaging content, with an eye for trends.
• Content creation and management - collaborate with ESG's creative team, and partner with influencers/brand ambassadors to create compelling and engaging digital content.
• Monitoring, analysing, and communicating category and brand performance.

What you could bring

• 5+ years experience
• A thorough understanding of digital marketing principles and metrics.
• Knowledge and understanding of social platforms mentioned above.
• Willingness to take initiative and do your own research to pick up new platforms and tools quickly where necessary.
• Attention to detail, effective communication and strong copywriting skills.
• Ability to work both as part of a fast-moving team and autonomously as required.
• Organisational skills and the ability to manage multiple competing deadlines.
• Ability to seek clarity, take ownership and make the complex simple.

Bonus points if...

• You're passionate about the pet industry
• You have a Bachelor's degree in marketing or a marketing-related discipline.
• You love to create content and are comfortable being in social media content from time to time.
• You have experience with Shopify, Klaviyo, and Figma/Canva.
• You have eCommerce experience.

Job Benefits

Working out of WeWork (near Museum Station, NSW), our culture is fast-paced, innovative, dynamic, and fun. We offer a flexible working environment with an above-average remuneration package offered to the right candidate who can add value to the business.

Working in an eCommerce environment means your success is a shared success with the business. You'll have the benefit of working alongside our talented team leaders who are committed to creating a supportive work environment where your development and growth is a priority.

Contact Us

If you believe your experience suits the above criteria and you're interested in pets & eCommerce, we want to hear from you

Using the link below, please apply with your CV and a Cover Letter explaining the top 3 things that you love about this job opportunity for yourself