Ecommerce Manager

Patagonia AustraliaEcommerce Manager

The Company:

Patagonia is an outdoor apparel business like no other, "We're in business to save our home planet." A certified B Corporation, the company is recognised internationally for its commitment to product quality and environmental activism – and now our one and only shareholder is our home planet with 100% of profits going to fight the environmental crisis. Founded by Yvon Chouinard in 1973, Patagonia is based in Ventura, California with offices around the world including our Australian Head Office in Doonmarngwarree (Torquay) on Wadawurrung Country. Our values stay true to a business that was started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take demonstrates a bias for simplicity and utility – build the best product and provide the best service; examine our practices openly and honestly; protect our home planet; be just, equitable and antiracist; do it our way.  We look for candidates with proven experience who thrive in a team-based atmosphere, individuals who are passionate about their communities, the environment and caring for others.

We seek core Patagonia product users, people who love to spend as much time as possible in the mountains, ocean, and wild nature. Folks who deal well with ambiguity, learn on the fly, demonstrate sound judgment, and solve problems creatively are most successful with us. We're looking for someone who builds and maintains relationships with ease and desires to put the customer at the centre of everything they do. We don't want someone who can just do a job ­– we want the best person for the job. Yet we don't look for "stars" seeking special treatment and perks. Our best efforts are collaborative, and Patagonia culture rewards the ensemble player, while it barely tolerates those who need the limelight.  

The Role:

The primary purpose of this position is to manage the day-to-day performance and operations of our ecommerce channels. This role will work closely with the Digital Marketing Manager and Web Content Manager to drive sales, optimise customer experience, and strengthen Patagonia's online presence in line with our brand values.

This role is onsite and based out of the Patagonia Australia Head Office in Doonmarngwarree (Torquay, Victoria) and is a strategic and hands-on role for someone who thrives in a cross-functional team, is data-driven, and is passionate about delivering meaningful and responsible growth in this channel.

Relocation package may be available for the successful candidate. 

Previous applicants need not re-apply.  

Your responsibilities:

Ecommerce Management & Performance:

• Own and manage the day-to-day operations and commercial performance of the Patagonia AU/NZ eCommerce sites.
• Develop and execute growth strategies to drive online revenue, customer engagement, and conversion.
• Lead the ecommerce trading calendar and contribute to forecasting and budgeting processes. Including range planning and buying.
• Analyse performance metrics to inform decision-making and improve key KPIs (e.g) conversion rate, AOV, revenue per visitor).
• Report on performance regularly, highlighting insights and opportunities for improvement.

Site Operations & Optimisation

• Collaborate with the Web Content Manager to ensure timely execution of seasonal product launches, campaigns, and onsite merchandising.
• Manage the relationship with the external web development agency, including project briefing, prioritisation, QA, and ensuring timely delivery of website improvements.
• Ensure the website is fully functional, user-friendly, and consistent with Patagonia's global brand standards.
• Identify and implement site enhancements to improve user experience, accessibility, and navigation.
• Lead ongoing A/B testing initiatives and manage optimisation roadmaps.

Customer Experience & Retention

• Champion a customer-first approach across all digital touchpoints.
• Collaborate with the Digital Marketing Manager to optimise acquisition, retention, and 1PD strategies.
• Ensure a seamless end-to-end experience from browsing through to checkout and post-purchase.
• Monitor and address key customer experience pain points using data and feedback.

Cross-Functional & Partner Collaboration

• Work closely with Digital Marketing, Web Content Manager, web development partner, Customer Service, and Logistics teams to deliver cohesive digital initiatives.
• Manage external platform, technology, and fulfilment partners to ensure strong operational performance.

About You:

• You have multiple years of experience in similar or intersecting positions and possess a high level of market knowledge.
• You have excellent project management skills and attention to detail, optimise efficient workflow and process.
• You are efficient at multitasking and thriving in a fast-paced and high-pressure environment.
• You have a high level of self-awareness, empathy, interpersonal skills and model inclusivity
• You develop a deep understanding of brand guidelines and quality standards.
• You are a strong communicator and keep other teams updated on the status of cross-functional projects, work well with multiple stakeholders and value feedback loops.
• You are an efficient and effective problem solver and have analytical abilities.
• You are Proficient in the Microsoft office suite as well as project management tools such as Click Up, Asana.
• You maintain a safe work environment for you and your teammates and resolve any concerns quickly.
• You are deeply committed to creating a working environment that is supportive, positive, respectful, and free from harassment.

Equal Employment Opportunity:

Patagonia is an equal opportunity employer. Patagonia recruits, employs, trains, compensates, and promotes without regard to race, religion, colour, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, or individuals with a disability. Patagonia is proud of our diverse workforce and encourages applications from diverse cultural backgrounds.

Like our planet, our company is an interconnected network of ecosystems dependent on each other. Patagonia is a global community with members that seek to respect, uplift and celebrate all the qualities that make each of us unique – members that look to champion justice, equity and inclusion across our company and beyond.

Accessibility Support: 

Patagonia is committed to ensuring that our hiring process is accessible for talent of all abilities. If you require assistance and or accommodation in the search and or application process, please contact us at  with your full name, best way to reach you, and the accommodation needed to assist you with the application process.    

Benefits:

Patagonia provides employees with competitive benefits packages (unique to each role) that may include environmental internships, employee discounts, generous clothing allowance, activism hours, nine-day work fortnight, equal paternity leave, matching of charity donations and much more.   

*Please include a cover letter in your application telling us about you, and your connection to our core sports and the environment. We'd also love to know how you spend your time in the outdoors   

*Applicants must have full and ongoing working rights within Australia. The position is full-time, 76 hours per fortnight within a nine-day schedule.