Brand Integration Lead

Mamamia is Australia's largest independent women's media group and our core purpose is to make the world a better place for women and girls. We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows.

About the role

As the Brand Integration Lead at Mamamia, you will play a pivotal role in generating commercial revenue through innovative client advertising opportunities within our dynamic content ecosystems. Collaborating closely with editorial and branded content teams, you will ensure that commercial strategies are seamlessly integrated into new content verticals and brand expansion initiatives. This role demands a blend of strong marketing acumen and creative thinking, enabling you to communicate compelling opportunities that resonate with our audience and clients alike.

Here's some of the stuff you can expect to be doing if you join us:

• Partner with senior content leads to develop the commercialisation of new brands or content platforms.
• Provide clear direction on packaging offerings for sales leads to develop.
• Deliver internal rollouts of new opportunities to the wider commercial team.
• Collaborate with editorial and branded content teams to identify new avenues for brand integration within existing properties.
• Work on seasonal big bet advertiser opportunities aligned with cultural moments.
• Ensure client delivery aligns with strategic visions post-sale.
• Implement project tracking systems to monitor integrated content initiatives.
• Establish regular cross-functional forums to align on content calendars and commercial opportunities.

Now, a bit about you

• 8+ years of experience in a similar role within media, publishing, or creative agency environments.
• Demonstrated experience in shaping and commercialising content ideas across multiple platforms.
• Proven ability to develop compelling, insight-led branded content concepts and go-to-market materials.
• Strong track record in leading complex, cross-functional projects with clear ownership of timelines and outcomes.
• Exceptional ability to build trust and manage competing priorities across teams.
• Ability to balance creative development with revenue objectives, contributing to measurable growth.

Life at Mamamia

We're fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas.

We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month. We have a startup spirit within a scaled-up business structure.

The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do. While our core purpose informs every business and content decision we make, we execute on our purpose in a way that's engaging, entertaining and adds meaning and value to the lives of Australian women.

We're passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience - we're excited for you to join us on this innovative journey.

As well as being a meaningful and dynamic place to work, Mamamia offers:

• Flexible working conditions (Hybrid working model)
• A day off to celebrate your birthday
• Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
• Paid parental leave
• Enjoy paid volunteer leave to support RizeUp, our charity partner.
• The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls.
• Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself
• Access to MOVE by Mamamia - our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed

Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out to