Brand Integration Lead

1 week ago

Sydney, New South Wales, Australia beBeeIntegration Full time $140,000 - $180,000

We are seeking a seasoned marketing professional to lead our brand integration efforts.

About This Role

This role demands a unique blend of creative thinking and strategic execution. You will communicate compelling brand opportunities that resonate with diverse audiences.

  • Develop commercialisation strategies for new brands or content platforms in partnership with senior content leads.
  • Provide clear direction on packaging offerings for sales leads to develop.
  • Deliver internal rollouts of new opportunities to the wider commercial team.
  • Collaborate with editorial and branded content teams to identify new avenues for brand integration within existing properties.
  • Work on seasonal big bet advertiser opportunities aligned with cultural moments.
  • E nsure client delivery aligns with strategic visions post-sale.
  • Implement project tracking systems to monitor integrated content initiatives.
  • Establish regular cross-functional forums to align on content calendars and commercial opportunities.
What We're Looking For
  • 8+ years of experience in a similar role within media, publishing, or creative agency environments.
  • Demonstrated experience in shaping and commercialising content ideas across multiple platforms.
  • Proven ability to develop compelling, insight-led branded content concepts and go-to-market materials.
  • Strong track record in leading complex, cross-functional projects with clear ownership of timelines and outcomes.
  • Exceptional ability to build trust and manage competing priorities across teams.
  • Ability to balance creative development with revenue objectives, contributing to measurable growth.

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