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Marketing Specialist
2 weeks ago
Company:
GenieSign Pty Ltd
Location:
Perth, Western Australia
Position:
Marketing Specialist (ANZSCO
Salary:
AUD $60,000 – $70,000 per annum (commensurate with skills and experience)
Employment Type:
Full-time, ongoing
About GenieSign Pty Ltd
GenieSign is a rapidly growing technology company specialising in
digital signatures, blockchain security, and AI-driven document analysis
. Our platform enables businesses and government agencies to securely sign, verify, and analyse documents using advanced encryption protocols and blockchain-backed verification.
Role
We are seeking a
Marketing Specialist
to lead GenieSign's marketing strategy in
Australia, Singapore, the United Kingdom, and New Zealand
. The successful candidate will combine technical marketing expertise with product knowledge, pricing analysis, brand strategy, and digital execution. This is a dynamic role requiring hands-on skills in both traditional marketing management and modern
AI-powered marketing automation tools
.
Key Responsibilities
- Digital Marketing Execution
– Plan and run campaigns across
Google Ads, Facebook Ads, TikTok, CPC/paid media, and digital channels
, using
AI tools (ChatGPT, Copilot, Sora, Gemini, etc.)
to speed up execution and improve ROI. - Brand & Category Management
– Build and maintain GenieSign's brand presence while managing product category positioning in multiple regions. - Pricing & Product Strategy
– Conduct market research and pricing analysis to develop competitive strategies for Australia, Singapore, UK, and New Zealand. - Partner & Integration Marketing
– Support marketing of GenieSign's product integrations with platforms such as
Microsoft
and other enterprise ecosystems. - Sales Promotion
– Design and implement promotions tailored to local and international audiences. - Technical Content Development
– Translate
digital signature standards, encryption protocols, blockchain solutions, and AI-driven technology
into compelling marketing campaigns. - WhatsApp Product Marketing
– Create targeted strategies and pitches for
WhatsApp-based products and communication channels
. - Compliance & Legal Awareness
– Ensure all campaigns align with advertising, privacy, and consumer law standards in each market. - Performance Tracking
– Measure success through KPIs for brand identity, lead generation, and campaign effectiveness.
Skills & Experience Required
- Bachelor's or Master's degree in Marketing, Business, IT, or related discipline (Optional).
- Minimum
3 years' proven experience
as a Marketing Specialist or in related roles (Brand Manager, Category Manager, Pricing Analyst, Product Manager, Sales Promotion Officer, Digital Marketing Specialist). - Strong expertise in
digital advertising
(Google Ads, Facebook Ads, TikTok Ads, CPC). - Hands-on experience with
AI tools
such as
ChatGPT, Copilot, Sora, Gemini
for campaign planning, content creation, and data analysis. - Knowledge of
digital signature standards, encryption, blockchain applications, and AI embedding into technology platforms
. - Proven ability to market and pitch
WhatsApp-based solutions
and digital communication products in enterprises. - Experience with
partner marketing
and product integrations (e.g., Microsoft ecosystem). - Strong communication and copywriting skills, with the ability to simplify technical concepts.
- Understanding of
international marketing regulations and compliance frameworks
.
Benefits
- Opportunity to work with cutting-edge
AI, blockchain, and cybersecurity
solutions. - Exposure to
Australia, Singapore, UK, and New Zealand markets
. - Collaborative, innovative, and growth-focused team environment.
How to Apply
Please submit your CV and a cover letter outlining your relevant experience to
or apply on LinkedIn.