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Marketing Specialist

2 weeks ago

Perth, Western Australia GenieSign Full time $60,000 - $70,000 per year

Company:
GenieSign Pty Ltd

Location:
Perth, Western Australia

Position:
Marketing Specialist (ANZSCO

Salary:
AUD $60,000 – $70,000 per annum (commensurate with skills and experience)

Employment Type:
Full-time, ongoing

About GenieSign Pty Ltd

GenieSign is a rapidly growing technology company specialising in
digital signatures, blockchain security, and AI-driven document analysis
. Our platform enables businesses and government agencies to securely sign, verify, and analyse documents using advanced encryption protocols and blockchain-backed verification.

Role

We are seeking a
Marketing Specialist
to lead GenieSign's marketing strategy in
Australia, Singapore, the United Kingdom, and New Zealand
. The successful candidate will combine technical marketing expertise with product knowledge, pricing analysis, brand strategy, and digital execution. This is a dynamic role requiring hands-on skills in both traditional marketing management and modern
AI-powered marketing automation tools
.

Key Responsibilities

  • Digital Marketing Execution
    – Plan and run campaigns across
    Google Ads, Facebook Ads, TikTok, CPC/paid media, and digital channels
    , using
    AI tools (ChatGPT, Copilot, Sora, Gemini, etc.)
    to speed up execution and improve ROI.
  • Brand & Category Management
    – Build and maintain GenieSign's brand presence while managing product category positioning in multiple regions.
  • Pricing & Product Strategy
    – Conduct market research and pricing analysis to develop competitive strategies for Australia, Singapore, UK, and New Zealand.
  • Partner & Integration Marketing
    – Support marketing of GenieSign's product integrations with platforms such as
    Microsoft
    and other enterprise ecosystems.
  • Sales Promotion
    – Design and implement promotions tailored to local and international audiences.
  • Technical Content Development
    – Translate
    digital signature standards, encryption protocols, blockchain solutions, and AI-driven technology
    into compelling marketing campaigns.
  • WhatsApp Product Marketing
    – Create targeted strategies and pitches for
    WhatsApp-based products and communication channels
    .
  • Compliance & Legal Awareness
    – Ensure all campaigns align with advertising, privacy, and consumer law standards in each market.
  • Performance Tracking
    – Measure success through KPIs for brand identity, lead generation, and campaign effectiveness.

Skills & Experience Required

  • Bachelor's or Master's degree in Marketing, Business, IT, or related discipline (Optional).
  • Minimum
    3 years' proven experience
    as a Marketing Specialist or in related roles (Brand Manager, Category Manager, Pricing Analyst, Product Manager, Sales Promotion Officer, Digital Marketing Specialist).
  • Strong expertise in
    digital advertising
    (Google Ads, Facebook Ads, TikTok Ads, CPC).
  • Hands-on experience with
    AI tools
    such as
    ChatGPT, Copilot, Sora, Gemini
    for campaign planning, content creation, and data analysis.
  • Knowledge of
    digital signature standards, encryption, blockchain applications, and AI embedding into technology platforms
    .
  • Proven ability to market and pitch
    WhatsApp-based solutions
    and digital communication products in enterprises.
  • Experience with
    partner marketing
    and product integrations (e.g., Microsoft ecosystem).
  • Strong communication and copywriting skills, with the ability to simplify technical concepts.
  • Understanding of
    international marketing regulations and compliance frameworks
    .

Benefits

  • Opportunity to work with cutting-edge
    AI, blockchain, and cybersecurity
    solutions.
  • Exposure to
    Australia, Singapore, UK, and New Zealand markets
    .
  • Collaborative, innovative, and growth-focused team environment.

How to Apply

Please submit your CV and a cover letter outlining your relevant experience to

or apply on LinkedIn.