Marketing & Copywriting Specialist

We are looking for a Marketing & Copywriting Specialist who can balance creativity with performance. This
role is split evenly between marketing and copywriting:
you'll be driving content strategy on social, keeping us ahead of trends, and collaborating with our creative team, while also owning conversion-focused copy across the full customer journey for our clients. If you can write sharp, persuasive words and think strategically about how they deliver results, we want to hear from you.

PART-TIME 3 DAYS/WEEK - Immediate Start

LOCATION:
Subiaco Office (Hybrid work available)

Copywriting (60%)

• Social Copy
  : Create hooks, captions, and scripts that cut through the noise and feel platform-native
  for Instagram, UGC ads, paid social, TikTok.
  Nominal 'community management' across social media channels (during office hours) to reply to managed social account DM's.
• Funnel Copy:
  Write high-performing copy for headlines, landing pages, upsells/downsells, and checkout flows to deliver effective copy on web, email and SMS campaigns.
• Journey-First Writing:
  Thread cohesive messaging across the customer journey while adapting tactics to each stage. Execute copy across social media, paid, e-commerce websites, email marketing and print collateral.
• Ensure Consistency:
  Maintain a clear and cohesive tone of voice, narrative, and brand messaging across all formats. Able to switch TOV per client and brands we represent with sound fundamentals in pain/pleasure points.
• Direct Response Focus:
  Apply proven persuasion techniques to maximise clicks, conversions, and retention
  across key customer touchpoints, including webpages, onboarding, and retention.
  Have a strong understanding of search engine optimisation principles and can write website/online copy to help drive website and AI search results.
• Brand Strategy:
  Develop brand strategies; including brand positioning, brand stories, and brand messages based on consumer data, market/competitor analysis, and research.

Marketing (40%)

• Brainstorm & Create:
  Work with our creative team and wonderful clients to develop ideas and turn them into content people actually want to watch and read.
• Account Management
  : Track what's working and what's not, then adjust strategies for maximum engagement. Reporting on clients
  social
  growth, client communication and WIP's/briefings.
  Collaborate with both in-house and freelance designers and content creator to bring campaigns to life.
• Plan Ahead:
  Develop and maintain social content calendars aligned with marketing and campaign goals.
• Work Smarter with AI:
  Incorporate AI into your approach for ideation, testing, and scaling.
• Lead Creative Process:
  Take campaigns from initial concept to final delivery, ensuring assets are engaging and suited to each channel.
• Think in Metrics:
  Apply your understanding of CTR, CVR, AOV, MER/ROAS to guide creative strategy and decision-making.
• Trend Strategy:
  Act as our trend scout, keeping us plugged into TikTok's evolving vibe, meme culture, and shifts in digital behaviour.

About You:

• 3 years min. experience in copywriting, marketing, or a related role (Agency experience a big plus)
• Proven strong copywriting skills across social, digital, and performance marketing channels
• Proven ability to create conversion-focused copy for ads, landing pages, and retention campaigns
• Comfortable developing and executing marketing strategies alongside creative teams
• Up to date with cultural trends, meme culture, and platform shifts, especially TikTok and social-first environments
• Proactive, efficient, and adaptable in a fast-paced, young + creative team setting
• Excellent written English: sharp, clear, and persuasive
• Strong sense of ownership, with a collaborative mindset and openness to feedback
• Bachelor's degree in Communications, Marketing, Journalism, Digital Media, Advertising or a related field

ABOUT US

Great question We've just turned 7 years young, and have a background in creative digital marketing and branding, across both local and national clients. We're tiny but mighty – a team of wonderful individuals, led by a hands-on Director.

We operate in circles from tech startups, corporate, e-commerce, engineering, supplements, baby bags, skincare, boutique fashion, and everything in between.

Reading your own bio right now? If this is you, we can't wait to hear from you.
Email us rather than apply through Linkedin.

 (attention to Kate), with

– 1) a
short
spiel about you and why you're the right fit,

– 2)
examples of your work (max 5 pages)

– 3) a BRIEF resume. We're real people; we want to see you are too. NO need for a cover letter – your email should sell yourself enough. We can't wait to meet you.

We're an equal opportunity employer.
We celebrate difference and are committed to creating an inclusive environment for all team members regardless of background, identity or lived experience. Everyone is welcome here.