Workforce Director

Lead, inspire, and make your mark in Australia's premier event & workforce team

At Spark Event Group & VIPeople, we exist to
enhance
the human experience and quality of events. We're trusted by major venues and event organisers across the country to deliver exceptional end-to-end solutions – from event management and operations to providing top-tier customer service teams. Our values
Support, Passion, Accountability, Respect and Kollaboration
(yes, with a "K" — because we do things differently) are at the heart of everything we do. With an unwavering commitment to quality, personal growth, and ethical social practices, we bring together the best in the business to create unforgettable experiences.

Now, we're on the lookout for an energetic, people-focused leader to step into the role of
Workforce Director – Partnerships & Venue Operations
in our Sydney team. This isn't just a desk job — it's about building genuine relationships, leading a team of amazing people, and delivering results that make clients see us as an extension of their own crew.

About the Role

You'll be the driving force behind our partnerships and venue operations, managing a talented team and delivering outstanding service to our client portfolio. You'll build and nurture strong client relationships, ensure operational excellence, and play a pivotal role in growing our presence in the NSW event and venue industry.

Why this role is exciting

• No two days the same:
  One day you're meeting with venue partners, the next you're rallying your team for a major event weekend.
• High-energy environment:
  Our weekends are when we shine — big events, high stakes, and the satisfaction of delivering unforgettable experiences.
• Team culture you'll love:
  We celebrate wins, support each other through challenges, and live our values in everything we do. As Workforce Director NSW, you'll help shape this culture and design initiatives that keep it thriving.

What success looks like

In your first year, you'll:

• Build a strong, cohesive team that's confident and capable under pressure.
• Bring fresh ideas and bold thinking to how we deliver for clients and venues.
• Strengthen partnerships so our clients think of VIPeople as part of their own team.
• Show up as a steady, calm, creative problem-solver, especially when things are moving FAST.

Key Responsibilities

• Lead the Sydney Workforce division, overseeing client relationships, workforce rostering, and project management.
• Develop and maintain strong partnerships with venue clients, ensuring their needs are met from planning to delivery.
• Drive business growth through your industry network, market research, and tender opportunities.
• Manage budgets, forecasts, and human resource planning to ensure commercial success.
• Oversee the recruitment, training, and performance of workforce personnel.
• Collaborate with internal teams to continually improve processes, client satisfaction, and operational outcomes.

What We're Looking For

·       
Tertiary qualification
in a relevant field such as
Event Management, Business Administration, Hospitality, Teaching, Tourism, or Human Resources
(or equivalent experience that demonstrates your capability).

·       
7+ years' experience
in the venue and/or events industry, ideally across both operational and strategic roles – however transferrable skills are also welcome

·       Proven success in
stakeholder management
and
people leadership
, with the ability to inspire and get the best out of a diverse team.

·       
Highly organised
with exceptional communication skills — you can switch from strategic planning to on-the-ground problem-solving seamlessly.

·       Confident under pressure,
adaptable
, and passionate about creating outstanding experiences for clients and guests.

·       
Strong commercial acumen
— you understand budgets, forecasting, and the business side of delivering exceptional events.

·       
Innovative mindset
— you're not afraid to challenge the status quo, try new ideas, and find creative solutions in fast-moving situations.

·       Skilled in
conflict resolution
and maintaining a level head during high-pressure situations.

·       A strong network within the events, venue, or hospitality industry that you can leverage for business growth is desirable.

·       Involvement in industry associations is a plus (
Venue Management School
accreditation desirable but not essential).

·       You'll be naturally tech-savvy, working with CMS, rostering platforms, workforce management systems, or event operations software.

Why Join Us?

This is an opportunity to lead in a fast-paced, high-energy environment where no two days are the same and where your ideas and leadership will directly shape our success. You'll work alongside industry leaders, with opportunities to grow your career, expand your network, and be part of a company that
truly
values its people.

How to Apply

If you're ready to lead, inspire, and deliver exceptional results, we'd love to hear from you. Apply now with your resume and a cover letter outlining your experience and why you're the perfect fit for this role.

Don't tick every single box?
That's okay, we know that passion, drive, and transferrable skills can be just as valuable as direct experience. If you believe you have what it takes to inspire a team, build strong partnerships, and thrive in a fast-paced event environment, we'd love to hear from you.

At Spark Event Group, we embrace diversity in all its forms and strive to create an inclusive, supportive workplace where everyone can thrive. We welcome applications from all backgrounds, if you have the skills and passion, we encourage you to apply.

If you require adjustments during the recruitment, interview process or in the workplace, we are happy to accommodate your needs to ensure a positive experience. We believe that diversity strengthens our team, enhances our events and creates a welcoming environment for everyone.

APPLY NOW

Please submit CV & Cover Letter via