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Digital and Community Lead
2 weeks ago
About us
Geelong Arts Centre is one of eleven Victorian State Government owned creative organisations under the umbrella of Creative Victoria. Since opening in 1981, Geelong Arts Centre has made significant artistic and cultural contributions to Geelong and the surrounding regions.
Geelong Arts Centre is currently undergoing a period of exciting and dynamic change. To meet the cultural needs of a growing population and help secure Geelong's position as a global city, the Victorian State Government, through Creative Victoria, has committed funding for three stages of capital development. Stage One - the refurbishment of The Playhouse Theatre was completed in 2010. Stage Two - the Ryrie Street Redevelopment ($38.5m) was completed November 2019 and opened to the public on 7th November 2019. Stage Three - The Little Malop Street Redevelopment ($140m) commenced in 2019 and is planned for completion in 2023. This investment will result in a world-class arts facility becoming the cultural heart of Geelong and the G21 region.
Led by a dynamic CEO and Leadership Team, your contribution and expertise will be highly valued. We offer a great working environment in the creative heart of Geelong, working alongside passionate people who are committed to community and the Arts.
About the role
We are looking for a strategic and driven Digital and Community Lead who thrives in a fast paced, creative environment. This pivotal role within the Marketing, Audience and Development team is responsible for shaping the digital voice of Geelong Arts Centre through compelling content, targeted email campaigns and a strong online community presence.
Reporting to the Senior Manager, Marketing, Brand and Communications, this role requires a proactive and highly organised communicator who can bring together data driven thinking with creative flair. You will lead the day-to-day performance of our website, manage our email marketing strategy, and foster engagement across our social media channels, ensuring content is always engaging, on brand and aligned to business objectives.
You will be a digital storyteller, combining copywriting and content production skills with strategic insight to grow audiences, drive engagement and support revenue generation.
Essential qualifications and experience
To be successful in this position, you will have:
• Demonstrated experience in managing an organisation's website, including experience in SEO and SEM.
• Demonstrated experience in managing and organisation or brand's email communications and social media platforms.
• Experience in reporting and presenting data on the performance of owned digital channels, utilising tools such as Google Analytics, Meta Ads Manager and Sprout Social.
• Demonstrated knowledge and experience in building and maintaining strong and respectful online communities.
• Experience in working with agencies, photographers and videographers to brief and deliver owned story-telling content.
• Demonstrated experience in running paid social media campaigns, preferably in the creative industries.
• Ability to develop strong internal and external relationships to support creativity and collaboration.
• Ability to maintain confidentiality and manage culturally sensitive materials.
Desirable qualifications and experience
• Tertiary qualification in marketing and/or communications.
• An interest in, and knowledge of, the creative industries.
• Knowledge of the Geelong and district community.
• Design skills and experience in the use of Adobe Creative Suite.
• Experience working within a government agency or the creative industries.
Special requirements
• Flexibility in working hours to support daytime, evening, and some weekend work will be required as part of the normal hours of duty for this position.
• The following checks, licences and certifications are required for this role:
o Working with Children's Check (employee).
o Victorian driver's licence (advising any qualifications, conditions or restrictions)
The employee must provide evidence that they hold current certifications prior
to commencing employment with Geelong Arts Centre. The employee must
maintain currency of these checks, licences and certifications for the duration of
their employment with Geelong Arts Centre.
