CRM Specialist

About DBG Health & VidaCorp:

DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,500 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the wellbeing of all people. DBG Health's consumer division, VidaCorp, builds brands in health, wellness, personal care, and beauty with a mission to enhance the health and wellbeing of people everywhere. VidaCorp operates globally across Australia, New Zealand, the US, the UK, and Europe, with continued expansion into new markets underway. VidaCorp boasts a diverse portfolio of brands – MCoBeauty, Nude by Nature, Esmi Skin Minerals, Natalis, Ferro-grad C, Chemists' Own, Apohealth, and more– that are either market leaders or strong challengers, all committed to providing customers access to high-quality, value-driven health, wellness, and beauty products. Our values of Pioneering, Accountability, Collaboration, and Tenacity are the PACT our team members make to be our best every day and work together to deliver this vision and create a great place to work.

About the role:

As CRM Specialist, you'll play a pivotal role in the full customer lifecycle — from acquisition to engagement, retention and winback. You will be directly involved in driving three core business outcomes: lead generation, customer retention and customer winback.

You'll craft and deliver automated and campaign-based multi-channel communications across email, push and SMS that convert leads into paying subscribers, keep them engaged, and bring lapsed customers back. You'll work collaboratively with Paid Media, Creative and Content teams to deliver high-performing campaigns that balance sharp creative with precise targeting, while executing end to end — from copywriting, to deployment and post campaign performance insights.

*Role & Responsibilities*

• Own and optimise lead capture and nurture funnels (e.g. ebook downloads, Meta ads, landing pages).
• Build and test automated journeys that convert prospects into paying subscribers.
• Collaborate with Content and Creative teams to develop compelling lead magnets and campaigns.
• Track, test and refine funnel performance to maximise conversion rates.
• Map, build and optimise lifecycle journeys to deepen engagement and extend subscriber tenure.
• Personalise communications using behavioural and profile data to drive stronger subscriber outcomes.
• Continuously test and improve touchpoints across email, push and SMS, providing clear reporting and actionable insights.
• Build automated and ad-hoc campaigns to re-engage lapsed customers.

Skills & Experience:

• 3+ years in a CRM, lifecycle or growth marketing role, ideally within subscription or e-commerce.
• Demonstrated experience running campaigns across acquisition, retention and winback.
• Skilled in marketing automation, CRM platforms and audience segmentation.
• Strong understanding of paid media funnels and how CRM can enhance acquisition.
• Analytical and commercially minded, with proven experience running campaigns that drive business impact.
• Creative eye for messaging, content and copywriting, balanced with strong technical CRM know-how.
• Excellent collaborator who thrives in cross-functional teams but is equally confident working autonomously.
• Meticulous with QA and detail-oriented — ensuring every campaign is accurate before it reaches customers.
• Comfortable working in a fast-paced environment with shifting priorities.

Benefits & perks:

At DBG Health, we offer more than just a job – we offer a dynamic and supportive work environment where you can make a real impact. As part of our team, you'll have the opportunity to work alongside industry leaders, drive meaningful change, and grow both personally and professionally. DBG Health is Defined by Good. Our purpose is to create a world where feeling better is a right, not a privilege. Millions of people rely on us for access to affordable products and services that make them feel better. This is more than just a goal. It's our responsibility.

• Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature. Chemists Own and many more
• Free membership to 28 by Sam Wood - 28 by Sam Wood is an online program designed to help Aussies get fit at home and live happier, healthier lives. From guided workouts and expert-created meal plans to motivational resources, it's designed for people of all fitness levels.
• Generous parental leave scheme – ask us about it
• Access discounted private health insurance through Australian Unity, AIA Health of NIB
• We are a values-driven business fostering a supportive and friendly team culture
• Enjoy the ability to work autonomously, empowering you to drive your own success.
• Convenient head office location close to public transport, cafes and restaurants
• Opportunity to grow your career across all divisions within DBG Health - Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group and Axe Health Services.
• Ability to purchase additional leave to provide opportunity for employees to spend more precious time with family, travelling or even study
• Explore the option of paying for your vehicle costs through novated leasing

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.