Communications Manager
4 days ago
Communications Manager
12 months maternity leave cover
Location: Flexible (Perth or Horsham preferred)
ABOUT US
At InterGrain, we're a science-driven company focused on delivering improved cereal varieties for Australian growers. As a leading cereal breeding company, we're transforming agriculture with cutting edge research, and a passionate team dedicated to feeding the future. From our high tech labs and bustling warehouses to our busy glasshouses and collaborative offices, every corner of InterGrain is alive with innovation. Whether it's developing resilient varieties or pioneering new breeding techniques, we're not just delivering new varieties, we're growing possibilities.
ABOUT THE OPPORTUNITY
As Communications Manager, you will report to the Chief Marketing Officer and play a pivotal role within the Marketing team. You will help shape our national brand presence and lead campaigns across multiple channels.
Strategic leadership
- Collaborate to develop, implement, and evaluate national communication and marketing strategies.
- Lead the end-to-end delivery of multi-channel campaigns.
Content creation and management
- Produce, proof, and coordinate high-quality content and collateral, working with external creative partners (designers, photographers, media).
- Develop innovative digital marketing strategies and manage always-on content across our website, social media, and eDM platforms.
Media and events
- Manage media releases and advertising placements aligned with campaign plans.
- Coordinate media testimonials and maintain strong media relationships.
- Organise brand and product promotion events in collaboration with the Marketing team.
Data-driven marketing
- Analyse internal yield, disease, and quality data, as well as external trial data (e.g. National Variety Trial data), to inform product positioning and marketing content.
- Evaluate campaign performance using analytics tools (e.g. Google Analytics, Twitter/X) to optimise future activities.
ABOUT YOU
We're looking for someone who is passionate about Australian agriculture with a proven track record in managing communications. You will bring:
Skills and experience
- Exceptional communication and marketing skills, ideally with exposure to the agricultural sector.
- Strong writing and editing skills for producing high-quality content across channels (media releases, social media, website, eDM, video).
- Experience with digital marketing, including SEO, email marketing, social media and content management systems.
- Strong attention to detail, planning, organisation, and time-management skills.
- High computer literacy including experience with CRM systems, analytics platforms, and design, digital marketing and generative AI tools.
- Knowledge of broadacre farming systems, grain production and varieties (desirable).
Qualifications
- Tertiary qualifications in marketing, communications, or agriculture; or at least 5 years of relevant experience.
Other Requirements
- A current driver's licence is required.
HOW TO APPLY
Please submit your CV and a brief cover letter explaining why you suit this role, through Seek.
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