Creators & Public Figures Manager, ANZ

2 weeks ago

Sydney, New South Wales, Australia TikTok Full time $90,000 - $120,000 per year

Responsibilities

About the Team The TikTok AUNZ Content Team is responsible for supporting the local ecosystem of creators and publishers across Australia and New Zealand. Working in close collaboration with a variety of local, regional & global cross-functional teams, this role is responsible for driving onboarding, education, support and engagement for emerging, established, & top creators, as well as public figures across Australia & New Zealand on TikTok. Responsibilities:

  • Creator Relationship Management: Manage relationships with creators across different levels, including direct and scaled engagement with top creators and public figures.

Deepen relationships and strategically improve account performance, product adoption and engagement to deliver against product and content goals.

  • Creator Engagement with Programs & Events: Drive creator engagement via Central, Regional, and Local programs and events, ensuring creators are well-informed and actively participating.
  • Metrics and Product Adoption: Monitor and drive key partner management metrics and encourage product adoption among creators.
  • Feedback and Opportunity Identification: Gather feedback from local creators, identifying opportunities and providing insights to enhance program effectiveness.
  • Targeted Onboarding: Drive onboarding of key Public Figures and Top Creators not currently on platform with strong incentives and strategies.
  • Local Market Expertise: Serve as a local expert in understanding the nuances of working with creators in the market.
  • Collaboration: Work closely with various internal teams to align strategies and achieve departmental goals.

Support strategic partnerships and business opportunities with global Top Creators and Public Figures.

Qualifications

Minimum Qualifications:

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • At least 5yrs of experience, ideally with exposure in creator management, partner relations, or a similar / related role.
  • Strong understanding of the digital content / social media landscape and creator ecosystems.
  • Excellent communication, interpersonal and relationship-building skills.
  • Ability to analyze data and metrics to inform decisions.
  • Demonstrated ability to work independently and manage multiple projects simultaneously.
  • Familiarity with the local market and cultural nuances.

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