Senior Account Executive

Location

: Brisbane, QLD or Melbourne, VIC (Hybrid)

Employment Type

: Full-time

Reports to

: Account Manager, Senior Account Manager, Agency Director

About Us – Free Folk Agency

Free Folk Agency is an independent and industry-leading people-powered agency driven by a passion for connecting customers with their communities so that they can propel their next brand, idea or product to the world.

We're a team of PR, social and influencer specialists, and we're growing. This is your opportunity to join an agency that values purpose, performance and team culture in equal measure.

The Opportunity

We're looking for a Senior Account Executive (PR) to join our team and contribute to a wide range of communications work, including purpose-led campaigns, brand reputation and stakeholder engagement.

You'll support the implementation of client strategies, build your media and stakeholder relationships, and bring a high level of care, detail and curiosity to every project.

This is a role for someone with a strong work ethic, a genuine interest in the world around them, and a desire to do work that makes a difference.

We are looking for a PR all-rounder who can work across integrated communications campaigns. While media will play a heavy component of the role, we are looking for the next PR superstar that can support our clients across media, social, influencer and events. 

What You'll Be Doing

Client Work and Campaign Execution

• Have a proven ability to execute media relations strategies for clients, under direction
• Workshop proactive and reactive media angles that achieve cut-through, drive impact for our clients, and generate media coverage across TV, radio, print, digital and social.
• Write attention-grabbing and creative copy for media assets, including media releases, media fact sheets, briefing notes, opinion editorials and tailored pitches, and develop easy-to-digest influencer briefs, strategy documents and reports.
• Proactively develop relationships with media, producers, influencers and talent managers, as well as forming new relationships to secure media coverage and negotiate talent deals
• Consistently generate quality PR coverage that aligns with the strategic needs of clients through media pitching - comfortably talking on the phone must be required.
• Build and develop media and influencer lists.
• Tapping into and growing your current media, producer, influencer and talent manager contacts, as well as forming new relationships to secure media coverage and negotiate talent deals.
• Support the planning and delivery of media events and activations.
• Have an understanding of social media channels on behalf of clients, including delivering counsel and producing organic content development.
• Ability to use Canva to create content for client platforms.

Client Servicing and Account Management

• Supports client onboarding and offboarding processes for your own clients.
• Able to run client accounts and daily interactions, including meetings, with limited support
• Confidently develops reverse briefs for own accounts, for approval by senior team members
• Be client-facing and have consultative conversations with clients and prospects surrounding the media and influencer landscape.
• Post-campaign reporting to review activity against business impact, and make recommendations that focus on industry best practices, trends and opportunities to optimise their activity.
• Build great relationships with our client partners, team members, media contacts and influencers.
• Strategic problem-solving skills to be able to identify potential issues, troubleshoot and execute solutions that drive results to hit our KPIs.
• Collaborate with colleagues across the business to ensure all client campaigns are integrated and drive success for our clients.
• Analysis of current and completed campaigns regularly and managing up on results and your efforts to improve.
• Support to junior team members, including briefing and reviewing of work.

Internal Collaboration and Growth:

• Contribute ideas and insights to team brainstorms and strategy development.
• Participate in one-on-one check-ins and personal development planning.

What We're Looking For

We're open to diverse backgrounds, but we are looking for:

• 2+ years of experience in PR, communications, media or a similar environment. Agency experience is a must.
• Interest in purpose-led work, social issues and corporate communications.
• Excellent written and verbal communication skills.
• Strong organisational skills and a proactive approach to problem-solving.
• Confidence to engage with media and external stakeholders professionally and over the phone.
• Ability to work across an integrated communications campaign.
• A collaborative mindset and a willingness to learn.
• Ability to work both independently and also collaboratively as part of a team, with direction from the Senior Account Manager and Agency Director.
• A proven track record in delivering PR and influencer marketing campaign successes that you can share with us.

Why Free Folk

• Purpose-driven work. We choose clients that align with our values.
• Professional development. Regular one-on-one mentoring, clear growth plans, and a dedicated professional development budget for every team member.
• Hybrid flexibility. We believe great work can happen anywhere. Enjoy two days WFH a week, and flexible hours - start and finish when it works for you (within reason).
• A supportive leadership team committed to cultivating an empathetic work environment.

How to Apply

Please send your resume and cover letter to

and include a 30-second video summarising why you are interested in the role, and how your experience aligns with the position description.