Manager, Digital Marketing, AUNZ

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team

The Digital Marketing Team collaborates closely with cross-functional partners, including E-commerce, CRM, Brand, Community, and Retail, to drive growth across the entire marketing funnel. We manage a wide range of digital channels with a strategic focus on acquisition, retention, and reengagement. As experts in digital, we rely on data-driven decision-making to achieve key performance outcomes, measuring success through metrics such as reach, engagement, traffic, revenue, and return on ad spend (ROAS).

A day in the life

• Own and lead full-funnel media strategy to achieve both brand and online business objectives
• Lead a team of Digital Marketing specialists to deliver best-in-class media executions
• Analyze and optimize online performance campaigns towards KPIs
• Lead agency relationship and align the communication strategy with key partners across AUNZ
• Monitor digital marketing trends across categories to generate insights for new digital marketing strategies to accelerate lululemon's growth
• Build a long-term marketing mix model for AUNZ in partnership with regional and global teams
• Partnering with cross-functional teams to ensure digital marketing efforts align and are lockstep with the brand and product strategies

Qualifications:

• Minimum 8 years of experience in online marketing for a leading consumer brand or tech company
• Relevant tertiary qualifications
• Proven track record of managing media strategy and budgets across key marketing channels.
• Demonstrated experience of prioritizing and planning skills to organize and manage projects and communications activities on time and to budget.
• Strong communication skills and experience leading cross-team collaboration and projects.
• Familiar with industry best practices and market trends.

Must haves:

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.

Beyond the Paycheck (Benefits & Perks)

At lululemon, we care for and invest in the whole person - body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

Learn more about what it's like working for lululemon in our Asia-Pacific markets:

[1] Youtube Video

References

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