Senior Marketing Strategist

Senior Marketing Strategist - AI Automation Agency

Company: Selr AI

Location: Gold Coast, QLD (In-Office)

Salary: + Performance Bonuses

Type: Full-Time, Permanent

About Selr AI

We're Australia's longest-running AI automation company (Est. 2021), and we're on a mission to become the undisputed #1.

We build custom AI systems and automation solutions for businesses with $2.5M-$50M+ revenue. We help professional services firms, manufacturers, and growing companies reclaim time, reduce costs, and scale operations through AI-powered automation.

The reality: We deliver 40% time savings, 30% higher conversions, and measurable cost reductions for our clients. Our approach is simple - functionality, speed, and clarity. No flashy marketing language. Just well-designed, functional AI systems that work.

We've got a 15+ person tech team, a professional studio, fresh company branding, and video production capability.

What we don't have: Someone who knows how to get our business in front of the right people and position us as Australia's leading AI automation agency.

Visit us: | Studio:

The Role

You're our first marketing hire. There's no existing strategy - you'll build it from scratch.

Your Mission: Take Selr AI from Australia's longest-running AI automation company to the undisputed market leader.

First 90 Days:

• Audit our business, market position, and competitive landscape
• Build comprehensive go-to-market strategy from the ground up
• Create distribution and amplification systems for our content
• Launch, test, and optimize initial campaigns
• Drive measurable results (leads, brand awareness, market positioning)

After 90 Days:

• Own the entire marketing function
• Scale what works, kill what doesn't
• Position Selr AI as THE AI automation authority in Australia
• Work directly with Founder Luke on company growth

What You'll Actually Do

Strategic Marketing (70%):

• Build and execute B2B go-to-market strategy
• Figure out where our ideal clients are and how to reach them
• Create systems to amplify our message and drive qualified leads
• Establish Selr AI as the thought leader in AI automation
• Test and optimize across multiple marketing channels

Content & Distribution (20%):

• Determine how to get our content seen by the right people
• Build organic social media growth strategies
• Identify partnership and collaboration opportunities
• Work with our video team (they create, you strategize distribution)

Measurement & Optimization (10%):

• Track what's working and what's not
• Make data-driven decisions on resource allocation
• Report on business impact and iterate quickly

Who You Are

Required:

• 4-7 years marketing experience with proven strategic thinking
• Track record of building marketing strategies (not just executing)
• B2B marketing background strongly preferred
• Ability to take a business to market and drive measurable results
• Fast-moving, self-directed, and results-driven

Nice to Have:

• Tech/SaaS marketing experience
• Understanding of AI or automation space
• Content creation skills (bonus, not required)
• PR or media relations background

The Critical Intangibles:

• Fast-paced: The AI space moves at lightning speed. You keep up.
• Strategic thinker: You build systems, not just run campaigns.
• Tech-curious: You don't need to code, but you're genuinely excited about AI automation.
• Entrepreneurial: You think like a founder, not an employee waiting for direction.

What We're NOT Looking For

• Junior marketers who need hand-holding
• "Social media managers" who just want to post content
• Traditional corporate marketers who move slowly
• People who don't care about AI/tech
• Executors looking for a playbook to follow

This role requires strategic thinking, not just tactical execution.

What We Offer

Compensation:

• $80,000 - $90,000 base salary
• Performance bonuses tied to measurable results

Opportunity:

• First marketing hire - build the strategy, own the function
• Direct access to Founder Luke - no corporate layers
• Real resources: video team, professional studio, fresh rebrand
• Growth potential: help us become #1, grow into CMO role
• Gold Coast office location in Miami

About Our Culture

Selr AI is a high-performance environment built on ownership, pace, and purpose. We attract people who think clearly, move fast, and take pride in work that delivers real impact.

This is NOT: A corporate 9-5 job where mediocrity is acceptable.

This IS: A place where your ideas get implemented, results are rewarded, and you're genuinely building something significant.

We invest in culture because the best talent demands it.

Ready to Make Selr AI Australia's #1 AI Automation Company?

If you're a strategic marketer who can take us from longest-running to market leader, we want to hear from you.

Apply with:

• Your resume
• Brief case study of a marketing strategy you've built words)
• Why you're interested in marketing for an AI automation company

Gold Coast locals strongly preferred.

Job Types: Full-time, Part-time, Permanent

Pay: $75,267.50 – $90,888.79 per year

Expected hours: 40 – 50 per week

Benefits:

• Employee mentoring program
• Employee stock purchase plan
• Free drinks
• Gym membership
• Referral program

Work Authorisation:

• Australia (Required)

Work Location: In person