Associate Director, Marketing, Performance and Operations

• Drive growth through leadership and strategic alignment of key marketing initiatives, campaigns, digital experience and journey management.
• Lead a dynamic team at the forefront of digital engagement.
• Full-time appointment on an ongoing basis (flexible working options available).

Brand, Marketing and Recruitment (BMR) is transforming the way they work to better respond to its rapidly changing external environment and to ensure future fit functions are aligned to key organisational priorities.

About the area

The BMR division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student engagement and growth. The division consolidates all marketing, communications, engagement and event activity into one team, enabling strong connectivity and improved effectiveness.

The newly shaped Marketing Performance and Operations team within BMR will operate as a cross-functional hub that aligns strategic marketing, digital experience and CRM management to drive student acquisition and enhance marketing performance.

Key areas of responsibility include:

• Student acquisition and journey optimisation
• Customer Relationship Management (CRM) platform management and marketing automation planning and execution
• Website management
• Inbound and outbound future students contact centre co-ordination
• University Schools, Centres and Institutes marketing

About the opportunity

• Oversee the optimisation of digital and human-led customer journeys, including website management, campaign delivery, CRM planning and contact centre engagement.
• Take a holistic view of the prospective student journey from consideration to application, driving plans grounded in channel performance and student insight.
• Apply data-driven decision-making and adapt to changing market dynamics to ensure ongoing performance management across all acquisition channels.

About you

• Relevant tertiary qualification in commerce, business, marketing or demonstrated equivalent competency.
• Extensive experience in all aspects of the marketing mix / marketing program delivery and project management of strategic initiatives.
• Demonstrated ability to develop, implement and shape delivery of both long term planning/strategic direction and day to day tactical initiatives.
• Demonstrated ability to lead, mentor, motivate and manage multidisciplinary teams to achieve high performance and personal growth.
• Demonstrated understanding of relevant marketing laws, the regulatory landscape, and experience in compliance and risk management within marketing processes.

Note: A current National Police Clearance Certificate will be required by the successful applicant.

Position description:  Associate Director, Marketing, Performance and Operations

How to apply

Please apply online via the Apply Now button. The content of your Resume and Cover Letter should demonstrate how you meet the selection criteria.

Please note: Unsolicited applications from recruitment agencies will not be accepted outside of formal channels.

Closing date: 11:55 PM AWST on Monday, 27 October 2025.

This position is only open to applicants with relevant rights to work in Australia.

About the University

The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, there is no better time to join Western Australia's top university.

Learn more about us.

Our commitment to inclusion and diversity

UWA is committed to a diverse workforce and an equitable and inclusive workplace. We are committed to fostering a safe environment for all, including Aboriginal and Torres Strait Islander people, women, those from culturally and linguistically diverse backgrounds, the LGBTIQA+ community, and people living with disability.

If you require any reasonable adjustments, we encourage you to advise us at the time of application. Alternatively, you can contact us for assistance during the recruitment process.

If you have queries relating to your application, please contact the individual named in the advertisement. Alternatively, please contact the Talent team at with details of your query. To enable a quick response, please include the 6-digit job reference number.