Senior Marketing Manager

Job no: 807313

Work type: Full time

Location:

Melbourne - Central

Categories: Marketing

About Just Jeans

Just Jeans is an iconic Australian fashionable yet comfortable clothing brand with over 50 years' experience selling denim in Australia & New Zealand. With a store network of over 240 stores, we are proud to be the #1 Denim Destination across both regions. Just Jeans is a key brand within the Just Group, a prominent Australian retailer with a strong presence in both Australia and New Zealand. The Just Group encompasses five renowned brands—Just Jeans, Jay Jays, Portmans, Jacqui E, and Dotti—and operates over 700 stores across the region.

About the Role

We're now looking for a Senior Marketing Manager to step into a pivotal leadership role on a 12-month fixed term basis.

This is your opportunity to drive strategic marketing and brand development for one of the country's most recognisable fashion retail brands. You'll lead the execution of our national and local marketing strategies, own key agency relationships, and collaborate closely with teams across Product, Visual Merchandising, Retail Operations, and Digital.

What You'll Do

Strategic Brand Leadership

• Develop and drive the brand strategy in collaboration with the General Manager – Marketing, ensuring alignment with customer, product, and merchandise direction
• Champion internal engagement with the brand, aligning cross-functional teams across head office and retail
• Partner with creative and media agencies to bring the brand to life in fresh and exciting ways

Integrated Marketing Planning

• Shape and execute the annual marketing plan across Australia and New Zealand, balancing national brand strategy with tailored local area campaigns
• Build out a compelling digital, content, and social media strategy to deepen customer engagement
• Ensure marketing investments are optimised for maximum ROI

Campaign & Execution Oversight

• Oversee the implementation of all brand and promotional campaigns – from seasonal launches to digital activations
• Collaborate with VM, Product, and Planning to develop and roll out the brand's promotional calendar
• Ensure content quality and consistency across internal and external channels, including social media, eCommerce, and in-store

Relationship & Agency Management

• Manage key creative and media agency relationships to ensure exceptional output and brand consistency
• Act as the marketing lead across external business stakeholders and internal leadership
• Ensure clear communication of marketing priorities and brand strategy across all touchpoints

Budget Management

• Co-develop and manage the annual marketing budget with the GM – Marketing
• Ensure cost-effective campaign delivery within allocated budgets

What You'll Bring

• years of experience in senior marketing roles within retail, fashion, or consumer brands
• Proven track record of building and executing integrated marketing strategies
• Strong leadership, stakeholder engagement, and cross-functional collaboration skills
• Demonstrated ability to manage agencies, budgets, and high-impact campaigns
• A passion for brand storytelling and the Australian fashion retail landscape

Perks

• Generous staff discount and access to our sample sales
• Central office location based on St Kilda Rd, with direct access to the picturesque Fawkner Park
• Work closely within a high performing, supportive and collaborative environment
• Engage in continuous learning and development programs to enhance your skills and foster personal and professional growth
• Coffee lover? Indulge in daily subsidized coffee and food options at our onsite café

This is a fantastic opportunity to join our established and highly successful team. If this sounds like the role for you -

Advertised: 01 Oct 2025 AUS Eastern Standard Time

Applications close: 31 Oct 2025 AUS Eastern Daylight Time