Brand Activator – Jägermeister

2 days ago

Sydney New South Wales Australia Spirits Platform Pty Full time $70,000 - $100,000 per year

Job Title: Brand Activator – Jägermeister (NSW)

Location: Sydney, NSW

Division: Marketing

Reports To: Brand Manager – Jägermeister

Salary: From $70,000 (Negotiable Based on Experience) + Fully Packaged Car

Welcome to the Ice-Cold Side of Life

We're Jägermeister and we're looking for someone who doesn't just enjoy the brand – but lives it. This is your chance to ditch the ordinary and step into a role where nightlife meets career life.

As our Brand Activator in New South Wales, you'll be the face, voice, and energy of Jägermeister in the most energetic pockets of the city – from clubs and dive bars to uni campuses and music festivals. If you know where the trendiest new bars & clubs are before they hit mainstream, then we want to hear from you?? Keep reading

What You'll Be Doing


• Activate the Brand: Deliver Jäger parties across Sydney's on-prem scene – clubs, bars, pubs, and pop-up events.


• Spread the Word: Educate bar staff and customers on why Jägermeister belongs in their freezer and on their back bar.


• Grow the Fam: Work with the sales team and brand manager to identify key venues, build relationships, and drive distribution and sales.


• Be a Local Legend: Leverage your contacts, charm, and hustle to win new accounts and keep our loyal partners buzzing.


• 56 Herbs of Fun: Know your Jäger inside out – whether it's being poured ice cold, mixed with Red Bull, or shaken into a cocktail, you'll help venues serve Jager the way that benefits them.


• Own the Vibe: Plan and lead the brand. Use neons, cooling devices, and merchandise to bring the Jäger to life.

What We're Looking For


• At least a couple years working in bars, brand gigs, or the hospo scene – you know how the on-prem world works.


• You've got your finger on the pulse of Sydney's nightlife – and probably know half the bartenders by name.


• Well-connected and well-respected – people like you, and you're not afraid to strike up a chat.


• You don't mind a few late nights – bar calls after dark are part of the gig, and you're happy to have a drink while doing it.


• Bonus points if you've got a cool hobby: musician, skater, fighter, artist – we love people with an edge.

What You'll Get


• $70,000 + (Negotiable Based on Experience)


• Company Car (Fully Package)


• Quarterly Bonus structure based on performance


• Annual product allowance of Spirits Platform products


• Flexible working hours + WFH options for admin days


• A ticket into one of the most iconic spirits brands in the world

How to Apply


• If this sounds like your dream role, we want to hear from you. Send us your CV to or even better, if you want to show us in person, let us know.

Live Ice Cold. Activate Bold. Join Jäger.

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