Brand Activation Executive

5 days ago

Sydney, Australia Goodman Fielder Full time

**About the Role**

We're on a journey to revolutionise our business and with Retail media being one of the fastest growing media channels we're looking for someone who can think big to create impact and support driving this momentum. The role is responsible for delivering engaging customer experiences in both Retail bricks-and-mortar and digital store environments, the development of Point of Sale (POS), and e-commerce planning to support Omnichannel execution to drive business growth.

**Specifically, you will be responsible for**:

- Support the execution of channel activations in-market built with a deep understanding of the shopper to achieve brand objectives. Omnichannel asset development, planning execution of activation activities and priorities across Retail in-store and online.
- Support the portfolio & marketing team to effectively manage key activities to deliver the Retail activation calendar.
- Support the development of key marketing campaigns as the activation lead.
- End to end project management of POS development to brand strategies, managing POS stock on hand, balancing quality and budget to achieve activation timelines.
- Support the sales team to effectively deliver key customer initiatives
- Communication of brand standards and marketing programs to key stakeholders (internal & external)
- Complete evaluation of in-market activities.

**What you need**:

- Experience in shopper, brand, trade or channel in an FMCG, on premise or off premise environment
- Agency experience a bonus
- Demonstrated project management and organizational skills to deliver brilliant execution
- Strong internal and external stakeholder management
- Ability to deliver to key milestones and deadlines accurately and effectively
- Strong communication (both written and oral) and numerical skills
- Retailer and Customer understanding an advantage
- Experience working with shopper data and sights preferred

**About Us**
Goodman Fielder are a leading regional food company across Australia, New Zealand and Asia Pacific, delivering some of Australia's most iconic and trusted brands including Wonder, Helgas, La Famiglia, White Wings and Praise.

We believe that success comes down to our people. We're driven by our values - Create Clarity, Better Together, Own It, and Collective Curiosity. - and we're committed to creating a workplace where everyone can thrive. With operations spanning the APAC region, we offer real opportunities to grow your career across functions, brands and borders.

**Why Goodman Fielder?**
- **Iconic brands** - Work with some of AUs most trusted and loved food brands.
- **Career growth & development** - Genuine progression pathways across functions, brands, and countries.
- **Supportive culture** - Flexible working options and a collaborative, values-driven team.

You'll be part of a collaborative environment where your ideas matter, your skills shine, and your impact is felt across the business.

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