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Brand and Activation Manager

2 weeks ago

South Brisbane, Australia Parmalat Australia Ltd Full time

Permanent full-time position offering competitive salary & Bonus
- Hybrid working model: 3 days in office, 2 days WFH
- #1 Dairy Global company with a portfolio of awesome market leading brands

**About Lactalis**
Join the world’s #1 dairy company and work with iconic Australian brands like Pauls Professional, Ice Break, Oak, and Kraft. At Lactalis, we’re a family business passionate about crafting delicious, nutritious dairy products that bring people together. With over 2,600 employees across Australia, we collaborate with farmers, customers, and consumers to deliver the best dairy products in the country. Our brands, including Pauls, OAK, Ice Break, Tamar Valley Dairy, Vaalia, and Président, offer a strong national footprint and exciting opportunities for growth.

**About the Role**
We’re looking for a proactive and driven Brand & Activation Manager to join our Foodservice Marketing team. Reporting to the Marketing Manager - Foodservice, this role is pivotal in executing brand and activation strategies that drive growth, innovation, and customer engagement. You’ll lead the development and execution of brand plans, manage NPD and EPD projects, and bring our brands to life through trade shows, demonstrations, and customer-facing initiatives.

This hybrid role is based in Brisbane or Melbourne, with flexibility to work remotely up to 2 days per week.

**Key Responsibilities**

Brand Strategy & Planning
- Support the development of a 3-year marketing plan aligned with the Long-Term Plan (LTP).
- Lead activation elements within the Marketing Plan, including organizing and managing trade shows.

Innovation & Project Management
- Manage NPD and EPD projects from concept to execution, including cross-functional collaboration with Sales, R&D, and Production.
- Develop compelling sales tools and customer presentations to support product launches.

Activation & Customer Engagement
- Lead the planning and execution of trade shows, demonstration days, and wholesaler catalogue schedules.
- Maintain and evolve trade presenter templates for use across the team.

Budget & Performance Management
- Manage the marketing and activation budget, ensuring alignment with financial targets.
- Analyse sales performance and provide monthly reporting with actionable insights.

**Experience & Skills**
- Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).
- 3+ years of experience in brand management within the FMCG industry, (ideally time within Foodservice) with a track record of driving brand growth and market share.
- Strong project management and cross-functional leadership skills, with the ability to manage multiple projects simultaneously
- Analytical mindset with proficiency in analysing P&Ls and sales data to inform strategy.
- Budget management experience, with a demonstrated ability to optimize spending and drive ROI.
- Experience in the dairy or food industry is preferred but not essential.

**Behaviours we are looking for**
- A resourceful problem-solver with a passion for driving growth.
- Someone who thrives in a fast-paced environment and enjoys rolling up their sleeves.
- A team player who communicates clearly and collaborates effectively.
- A curious thinker who challenges the status quo and drives continuous improvement.

**Why Join Us?**
At Lactalis, you’ll be part of a supportive and passionate team that values ambition, engagement, and simplicity. You’ll have the opportunity to make a real impact in a dynamic and growing business.