Commercial Omnichannel Manager

About GSK

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together.  Our success absolutely depends on our people. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

About the role

Are you a digital-savvy marketer with a passion for creating impactful customer experiences? We're looking for a Commercial Omnichannel Manager to lead the charge in delivering innovative, data-driven strategies that connect our brands with customers with a focus on digital channels. You will partner with Marketing teams across all business units to design and implement omnichannel strategies that drive business growth and customer engagement. You will craft seamless customer journeys, champion digital channel innovation, and ensure alignment with enterprise-wide priorities. This is a hands-on role where you will work closely with internal teams, shared service centres, and external partners to deliver tangible business impact.

Your role will be varied and will include:

• Promote customer journey mapping and data-driven segmentation to improve personalisation and effectiveness across touchpoints.
• Act as a centre of excellence for digital marketing best practices, toolkits, and frameworks, ensuring consistency across brands.
• Partner with brand teams for operational brand planning, providing guidance on commercial omnichannel and digital activities.
• Enable and guide Marketing teams in planning, executing, and optimising digital campaigns, ensuring integration with face-to-face interactions.
• Collaborate with internal and external digital partners, agencies, and vendors to ensure digital standards and lead troubleshooting and escalations promptly.
• Define KPIs and reporting frameworks to measure marketing effectiveness and channel performance, providing actionable insights for continuous optimisation.
• Collaborate across teams to align strategies, deliver training and tools, and raise digital maturity across the organisation.
• Drive innovation by adopting new technologies to deliver seamless experiences aligned with OneGSK ambitions within governance and compliance frameworks.
• Work closely with Marketing, Sales, Medical, Regulatory, Tech and Analytics teams and partner with global and regional stakeholders for alignment of strategy and lead timely implementation of initiatives.

About you

Your expertise in omnichannel strategy, digital campaign execution, and performance analytics sets you apart, along with your ability to consult, influence and align cross-functional teams around shared goals. You are a collaborative team player skilled at bringing clarity and structure to a dynamic, fast-paced environment

You will need:

• Bachelor's degree in Marketing, Business, or a related field. A Master's degree in a related field will be highly regarded.
• 8+ years' experience in digital and omnichannel marketing, preferably in the pharmaceutical, healthcare, or consumer health sectors.
• Proven ability to support multiple brands in a matrixed, global organisation and customise your approach to different lifecycle stages and market needs.
• Hands-on experience with digital campaign development, execution and optimisation, CRM platforms, and analytics tools.
• Strategic mindset with strong commercial acumen and problem-solving abilities.
• Exceptional communicator able to simplify complex ideas and inspire stakeholders at all levels.
• Skilled in CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe, Veeva) and other analytics tools.
• Experience in agile project management is a plus.

Why join us?

At GSK, we challenge ourselves to get Ahead Together – to make a positive impact on global health; for growth; in an environment where people can thrive. Our culture inspires our performance.

By joining GSK, you'll enjoy:

• A flexible and life-friendly working approach, allowing you to do your best work
• Being in a diverse organisation that reflects the communities that we work within
• Development and progression at a global scale, with international opportunities
• 5 Feel Good Days and 1 volunteer day (on top of your annual leave)
• Option to purchase up to 4 weeks' additional leave per year
• Access to discounted health insurance

*LI-GSK

Why GSK?
Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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