Demand Generation Manager

2 days ago

Melbourne, Victoria, Australia Six Degrees Executive Pty Ltd Full time $80,000 - $120,000 per year

Demand Generation Manager

Six-month contract | Hybrid | Melbourne

We're supporting a well-known global brand within the travel sector as they look to bring on a Digital Demand Generation Manager to lead performance, optimisation and digital channel growth across Australia and New Zealand.

This is a hands-on, highly technical role that would suit someone who lives and breathes data, experimentation and channel performance. You'll oversee the full acquisition ecosystem, working closely with internal specialists, global teams and external partners to ensure every campaign is properly tracked, optimised and delivering measurable commercial outcomes.

What you'll focus on

You'll own day-to-day performance across paid search, paid social, programmatic and metasearch, ensuring campaigns are set up correctly, budget is paced accurately, and optimisation decisions are driven by evidence, not guesswork. A big part of the role is diagnosing issues early—tagging errors, feed problems, domain health, pixel or tracking discrepancies—and working with agencies or internal teams to fix them.

  • You'll use GA4, Adobe Analytics and internal dashboards to understand how audiences move through the funnel and where drop-off is occurring, then make clear recommendations on what needs to change.
  • You'll also guide landing page and content builds through the CMS, ensuring the technical setup supports SEO, conversion paths and proper tracking.
  • Weekly and monthly reporting will sit under you, including traffic, reservations, revenue, room nights and channel-level ROAS.
  • You'll translate complex data into insight-led actions for senior stakeholders, and you'll play a key role in shaping the broader digital roadmap.

About you

  • You'll bring deep experience in digital acquisition, across SEM, SEO, paid social and programmatic.
  • You know how to interrogate analytics platforms, interpret performance patterns and make decisions grounded in data.
  • You're comfortable running A/B experiments, scaling budgets, refining audiences and collaborating with global teams on shared digital capabilities.
  • A background in hospitality, travel, e-commerce or franchise environments would be helpful but isn't essential. What matters most is your ability to connect the dots between media strategy, technical execution, and commercial outcomes. And work at PACE.

If you're a technically minded digital marketer who thrives in fast-moving environments and enjoys solving problems through data, apply direct or send me your CV to

Please note: This is a highly commercial, analytics-heavy role with minimal agency support. You'll need to be fully hands-on in platform and comfortable presenting weekly performance insights directly to the Revenue Director.

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.

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