Senior Marketing Manager

About Wellio

It's probably not news to you that wellbeing and mental health issues are rising globally. 40% of young people have experienced a mental health disorder in the past year alone, so chances are you know someone who has been affected.

Wellio was founded to help schools put wellbeing at the heart of a student's learning experience. We believe the deterioration of youth mental health is one of the most important problems in the world to tackle right now, and we're looking for people to join us on that journey.

Wellio is a platform that empowers schools to deliver engaging, evidence-based wellbeing programs, while giving school leaders real-time insights into student wellbeing and lesson impact. Our clients use Wellio to proactively teach students skills that help them thrive: from managing anxiety and improving sleep to building relationships, reducing phone addiction, and practising mindfulness.

Since launching in 2022, Wellio has exploded with over 200% growth and is now used by hundreds of schools across Australia and the UK. We're rapidly expanding globally, already supporting schools in Thailand, Malaysia, Singapore, Hong Kong, the UAE, Belgium, Malawi, and Hungary, with expansion into other markets like the US, Canada, and New Zealand on the horizon.

We're one of the fastest-growing global edtech companies. Marketing is central to our next chapter, and this role is your chance to lead it.

The role

We're looking for a full-stack Senior Marketing Manager to build and lead Wellio's marketing function from the ground up. You'll take full ownership of strategy, execution, and performance, driving growth across paid acquisition, outbound, lifecycle, and brand.

This is a hands-on role with meaningful scope. You'll design and launch campaigns that convert, build scalable systems to support them, and turn strong ideas into measurable growth.

You'll work closely with sales, product, and the leadership team to align efforts, sharpen messaging, and accelerate our expansion across the UK, Australia, and international markets.

Key responsibilities

• Drive outbound growth: Own strategy and execution for outbound lead generation. Identify, target, and engage school decision-makers at scale using email sequences, LinkedIn outreach, and creative multi-touch campaigns
• Own paid acquisition: Build and manage high-performance campaigns across Meta, Google, and LinkedIn. Test creative angles, refine audience targeting, optimise bidding strategies, and scale winning campaigns
• Lifecycle and nurture flows: Design and execute sophisticated email campaigns including welcome sequences, re-engagement flows, and conversion nurtures. Write compelling copy and build automations
• Test and learn: Run continuous A/B and multivariate tests on subject lines, messaging angles, CTAs, campaign formats, landing page elements, and creative assets. Use insights to improve conversion rates and discover new growth levers
• Data and analytics: Track campaign performance across the entire funnel. Monitor key metrics including CAC, LTV, conversion rates by channel, and attribution modelling. Use data to refine strategy and make ROI-driven decisions
• Website and conversion optimisation: Take ownership of the website experience, including messaging hierarchy, user experience flows, conversion rate optimisation, and performance tracking across all pages and funnels
• Brand and messaging: Develop and refine Wellio's brand voice, positioning, and messaging framework. Ensure consistency across all touchpoints, including ads, emails, landing pages, and sales materials
• Sales collaboration: Partner closely with sales on lead scoring, segmentation strategies, messaging alignment, and go-to-market priorities. Build marketing campaigns that fuel the sales pipeline and accelerate deal velocity
• Campaign execution: Plan and execute integrated campaigns from concept to completion. Handle copywriting, creative briefing, email building, landing page creation, automation setup, and performance reporting
• Contractor management: Build and manage a network of freelance specialists, including copywriters, designers, and campaign specialists, to amplify execution capacity

We're Looking For Someone Who:

• Has 5+ years' experience in B2B SaaS, ideally in $5K–$25K ASV environments
• Has owned a lead-gen target for a market/company and delivered
• Has led a team (and isn't afraid to still get their hands dirty)
• You've done the jobs we need done (see above)
• Has a natural builder mentality, you spot gaps, create systems, and move fast
• Has a decision-maker mindset - strategic and execution-oriented
• Is excited about what AI tools unlock in marketing, and already using them

Why join Wellio

• Be a foundational hire in one of the fastest-growing global edtech startups, where you'll innovate and develop new processes
• Grow with a company scaling across continents to solve one of the world's most important problems
• Work on something that makes a tangible difference in young people's lives. If having a meaningful impact on youth wellbeing and education matters to you, Wellio is the place for you
• Own and shape the marketing function with high autonomy and support from a mission-driven team
• Enjoy hybrid work flexibility with team hubs in Melbourne, Sydney and London
• Global meet-up in Australia HQ each year